Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Thu, 28 Aug 2025 03:03:05 GMT

Job description:

Job Title: Marketing Strategy Manager

Job Description:

We are seeking a highly motivated and skilled Marketing Strategy Manager to join our team, overseeing a portfolio that includes leading brands such as Oxygen, E!, SYFY, and Golf Channel, as well as complementary digital assets like Fandango, Rotten Tomatoes, GolfNow, and GolfPass. This role is crucial for shaping and implementing innovative marketing, content, and pricing strategies aimed at enhancing customer retention and maximizing lifetime value.

Key Responsibilities:

• Strategy Development: Develop and execute comprehensive marketing strategies that align with the brand identity and drive customer engagement across all platforms.

• Market Analysis: Conduct in-depth market analysis to identify trends, customer preferences, and competitive landscape, leveraging insights to inform strategic decisions.

• Cross-Channel Marketing: Collaborate with teams across various channels to ensure cohesive messaging and branding, optimizing the customer experience through targeted campaigns.

• Content Creation: Work closely with content creators to develop engaging marketing materials that resonate with our audience and reinforce brand loyalty.

• Pricing Strategies: Analyze data and market conditions to recommend pricing strategies that enhance customer retention and lifetime value, ensuring competitive positioning.

• Performance Tracking: Implement metrics and KPIs to evaluate the effectiveness of marketing initiatives, making recommendations for continuous improvement.

• Collaboration: Build strong relationships with internal teams and external partners, driving alignment and synergy across marketing efforts.

• Innovation: Stay ahead of industry trends and emerging technologies to continually innovate and refine marketing strategies.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in marketing strategy, preferably within the media or entertainment industry.
• Proven track record of successful campaign management and content marketing.
• Strong analytical skills, with experience in data-driven decision-making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Passion for media, entertainment, and sports, with an understanding of customer behavior and engagement techniques.

Join us in this dynamic role where you will have the opportunity to influence significant marketing strategies and drive growth across a diverse range of assets. If you’re ready to make an impact and lead innovative initiatives, we want to hear from you!