Company: Finexio

Location: Orlando, FL

Expected salary: $65000 – 88000 per year

Job date: Wed, 24 Sep 2025 22:02:19 GMT

Job description:

Job Title: Marketing Lead Generation Specialist

Job Description:

We are seeking a data-driven Marketing Lead Generation Specialist to transform quality prospects into valuable contributors to our sales pipeline. This role is ideal for a marketing professional who thrives on analytics and has a passion for creating and managing multi-channel campaigns that drive engagement and conversion.

Key Responsibilities:

• Utilize data analysis to identify and target high-quality prospects, ensuring a steady influx of marketing qualified leads.
• Develop, execute, and optimize multi-channel marketing campaigns across various platforms (email, social media, content marketing, etc.).
• Create and manage nurturing sequences that effectively guide prospects from initial awareness to active interest.
• Collaborate closely with sales and marketing teams to align strategies and ensure seamless lead handoff.
• Monitor campaign performance using data analytics tools, adjusting strategies as necessary to maximize results.
• Conduct A/B testing and implement best practices to continuously improve lead generation efforts.
• Leverage insights from data to create compelling content and messaging that resonates with target audiences.

Qualifications:

• Proven experience in a marketing role focused on lead generation and campaign management.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Familiarity with marketing automation tools and CRM systems.
• Excellent communication and organizational skills.
• Creative mindset with a keen eye for industry trends.

Join us in this exciting role where your expertise will directly contribute to the growth and success of our sales pipeline!