Company: Finexio

Location: Orlando, FL

Expected salary: $65000 – 88000 per year

Job date: Wed, 24 Sep 2025 22:39:31 GMT

Job description:

Job Description: Marketing Lead Generation Specialist

Position Overview:

We are seeking a data-obsessed Marketing Lead Generation Specialist to enhance our sales pipeline by identifying and converting high-quality prospects into marketing qualified leads. This role is perfect for a dynamic marketing professional who thrives in a fast-paced environment and is deeply passionate about leveraging data to drive results.

Key Responsibilities:

• Prospect Identification: Analyze market trends and customer data to identify and target high-quality prospects.
• Lead Qualification: Manage the entire process from initial awareness to the qualification of leads, ensuring a smooth transition into the sales pipeline.
• Campaign Management: Design, implement, and optimize multi-channel marketing campaigns that engage prospects and nurture relationships.
• Nurturing Sequences: Develop and execute nurturing sequences that effectively guide prospects through the customer journey, enhancing their experience and increasing conversion rates.
• Data Analysis: Monitor, measure, and analyze campaign performance to iteratively improve lead generation strategies, utilizing key metrics to inform decision-making.

Qualifications:

• Proven experience in marketing, with a specific focus on lead generation and qualifying prospects.
• Strong analytical skills and a passion for data-driven decision-making.
• Familiarity with various marketing channels, including email, social media, and digital advertising.
• Excellent communication skills and the ability to craft compelling messaging that resonates with target audiences.
• Proficiency with marketing automation tools and CRM systems is a plus.

Join us in this exciting opportunity to play a crucial role in shaping our marketing efforts and driving our company’s growth through strategic lead generation!