Company: Finexio

Location: Orlando, FL

Expected salary: $65000 – 88000 per year

Job date: Wed, 24 Sep 2025 22:39:06 GMT

Job description:

Job Title: Marketing Lead Generation Specialist

Job Description:

We are seeking a data-driven and results-oriented Marketing Lead Generation Specialist to join our dynamic team. This role is key to transforming quality prospects into our sales pipeline, and is perfect for a marketing professional who thrives on analyzing data and optimizing processes.

As a Marketing Lead Generation Specialist, you will be responsible for managing the end-to-end lead generation process. This includes crafting multi-channel campaigns that drive initial awareness and generate marketing qualified leads. You will utilize your expertise to develop nurturing sequences that engage prospects and guide them through their buyer’s journey.

Key Responsibilities:

• Design and execute multi-channel marketing campaigns aimed at generating qualified leads.
• Analyze data to identify trends and insights, optimizing lead generation strategies accordingly.
• Manage and refine nurturing sequences to strengthen engagement with prospects.
• Collaborate with the sales team to ensure a seamless transition of leads into the sales pipeline.
• Continuously monitor performance metrics and adjust strategies to improve lead quality and conversion rates.

Qualifications:

• Proven experience in lead generation and multi-channel marketing strategies.
• Strong analytical skills with a passion for data-driven decision-making.
• Excellent communication and collaboration skills.
• Knowledge of marketing automation tools and CRM platforms.
• Ability to thrive in a fast-paced and evolving environment.

Join us in this exciting opportunity to leverage your marketing expertise and play a crucial role in driving our lead generation efforts!