Company: Allstate

Location: Orlando, FL

Expected salary: $17.5 per hour

Job date: Sun, 11 May 2025 03:12:55 GMT

Job description:

Job Title: Marketing Specialist

Company: Adirondack Insurance Exchange / VelaPoint / Quotit / HealthCompare / AHCP / NHIC / Healthcare Solutions Team / North Star Marketing

Location: [Specify Location]

Job Description:

We are seeking a dynamic and results-driven Marketing Specialist to join our collaborative team across several esteemed organizations, including Adirondack Insurance Exchange, VelaPoint, Quotit, HealthCompare, AHCP, NHIC, Healthcare Solutions Team, and North Star Marketing. In this multifaceted role, you will be instrumental in developing and executing innovative marketing strategies that enhance brand visibility and drive engagement across various platforms.

Key Responsibilities:

• Marketing Strategy Development: Collaborate with cross-functional teams to create comprehensive marketing plans that align with organizational goals and promote our unique value propositions in the insurance and healthcare sectors.

• Content Creation: Develop compelling marketing content, including blog posts, social media updates, email newsletters, and promotional materials, tailored to diverse audiences and channels.

• Market Research and Analysis: Conduct thorough market research to identify trends, audience insights, and competitive strategies. Utilize data analytics to measure campaign effectiveness and adjust strategies accordingly.

• Digital Marketing: Manage and optimize online advertising campaigns, including PPC, SEO, and social media marketing, to maximize reach and engagement.

• Event Planning: Assist in organizing promotional events and webinars that enhance brand awareness and foster community engagement.

• Collaboration and Communication: Work closely with internal teams, such as sales and customer service, to ensure cohesive messaging and delivery of marketing initiatives.

• Brand Management: Uphold and promote brand identity across all marketing materials and communication channels.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in marketing, preferably within the insurance or healthcare industries.
• Strong writing, editing, and communication skills.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics software.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Creative mindset with a strategic approach to problem-solving.

Join Us:

If you are passionate about marketing and eager to make a difference in the insurance and healthcare industries, we invite you to apply and join our innovative team. Together, we will drive meaningful engagement and deliver exceptional value to our clients.

Application Process:

To apply, please submit your resume and a cover letter outlining your relevant experience and achievements. We look forward to hearing from you!