Company: Limelight Software

Location: Toronto, ON

Job description: Location: Toronto, Ontario

About Limelight Software:

Limelight Software is a leading provider of advanced FP&A solutions, empowering organizations to streamline their budgeting, forecasting, and reporting processes. Our integrated platform combines the key features of Excel with sophisticated capabilities like integration, centralization, automation, modeling, security, and actionable insights, ensuring finance teams can make strategic decisions with confidence.

Limelight Software is seeking a dynamic and results-driven Senior Marketing Demand Generation Specialist to join our growing team. This individual will play a pivotal role in driving our lead generation efforts across various channels, with a focus on converting leads into high-quality sales opportunities.

Key Responsibilities:

Demand Generation Strategy:

• Develop and execute comprehensive demand-generation strategies to drive awareness, engagement, and leads.
• Collaborate with cross-functional teams to align demand generation efforts with overall marketing and sales objectives.

Multi-Channel Campaign Management:

• Lead and execute multi-channel marketing campaigns across digital platforms, including email, social media, content marketing, and paid advertising.
• Optimize campaigns for maximum reach, engagement, and conversion.

Data-Driven Approach:

• Utilize data analytics and marketing automation tools to assess campaign performance and make data-driven decisions.
• Continuously optimize campaigns based on key performance indicators (KPIs) and industry best practices.

Lead Nurturing and Conversion:

• Implement effective lead nurturing strategies to guide prospects through the sales funnel.
• Collaborate with the sales team to ensure smooth handover of marketing-qualified leads (MQLs) for conversion to sales-qualified leads (SQLSs)

Content Development:

• Work closely with the content team to develop compelling and targeted content for different stages of the buyer’s journey.
• Ensure content aligns with the overall demand generation strategy.

Sales Enablement:

• Provide sales teams with the necessary tools, materials, and insights to effectively engage with leads and close opportunities.
• Collaborate with sales to gather feedback for continuous improvement.

Qualifications:

• HubSpot Experience: proficient in HubSpot to administer, lead nurture, – set up workflows, email campaigns, blog posts, and automation

Proven Experience: Minimum of 5 years in demand generation or related marketing roles, preferably in the software or technology industry. * Data-Driven Mindset: Strong analytical skills with a track record of using data to optimize marketing strategies.

• Lead Conversion: Demonstrated success in driving traffic and converting leads to sales opportunities that result in closed deals.
• Multi-Channel Expertise: Experience managing multi-channel marketing campaigns, including digital, social, and content marketing.
• Collaborative Team Player: Ability to work collaboratively with cross-functional teams and communicate effectively.

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Limelight Software, based in Toronto, provides advanced FP&A solutions to streamline budgeting, forecasting, and reporting processes. They are seeking a Senior Marketing Demand Generation Specialist to drive lead generation efforts through multi-channel marketing campaigns, data-driven strategies, lead nurturing, content development, and sales enablement. The ideal candidate should have experience in demand generation, proficiency in HubSpot, strong analytical skills, and the ability to work collaboratively with cross-functional teams.
Job Description

– Manage project development from initiation to closure
– Develop project scopes and objectives, involving all relevant stakeholders
– Coordinate internal resources and third parties/vendors for the flawless execution of projects
– Ensure that all projects are delivered on-time, within scope and within budget
– Assist in the definition of project scope and objectives, involving all relevant stakeholders and ensuring technical feasibility
– Develop a detailed project plan to monitor and track progress
– Use appropriate verification techniques to manage changes in project scope, schedule, and costs
– Measure project performance using appropriate tools and techniques
– Report and escalate to management as needed
– Perform risk management to minimize project risks
– Establish and maintain relationships with third parties/vendors
– Create and maintain comprehensive project documentation
– Meet with stakeholders to take detailed ordering briefs and clarify specific requirements of each project
– Delegate project tasks based on junior staff members’ individual strengths, skill sets, and experience levels
– Use and continually develop leadership skills.

Expected salary:

Job date: Thu, 25 Jan 2024 07:54:45 GMT