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Manager – Bilingual (PR and Influencer) Toronto or Montreal – Golin – Toronto, ON

Company: Golin

Location: Toronto, ON

Expected salary:

Job date: Sat, 03 May 2025 23:27:49 GMT

Job description: Golin Toronto is currently searching for a Bilingual (English/ French) Account Manager in its Toronto office. Searching for candidates either based in Toronto or Montreal.Who We Are:Golin is a progressive public relations agency with expertise ranging from brand-building and cutting edge digital content, to corporate reputation, healthcare advocacy and measurement. Our roster includes many of the largest consumer brands in the world. Golin aligns earned-first, data-driven creative with the customer journey, to deliver maximum impact for clients and reach a profoundly diverse global market. We Go All In, in everything we do. We’re especially committed to Go All In for our people.With best-in-class work that has earned worldwide attention and awards, including the 2024 SABRE Best Large Agency of the Year, 2024 PRovoke Media Best Large Agency to Work For, and 2024 PRWeek U.S. Agency of the Year, there is no better time to join an agency redefining the role of PR and helping companies create change that matters.Our expertise ranges from brand-building and cutting-edge campaigns, to corporate reputation, advocacy and consumer insights. Golin aligns earned-first, data-driven creative with the customer journey through our collaborative G4 Model to deliver maximum impact for clients. Our roster includes many of the largest CPG, retail, food, healthcare technology and consumer service companies in the world.Under Golin’s G4 Model, this role is a hybrid Cata-Connector – a powerful fusion of our Catalyst and Connector.As a Catalyst, you are:A strategic account leader and trusted client partner who thrives on driving the execution of campaigns and delivering standout results. You anticipate client needs before they arise, elevate client service standards, and energize the broader team to consistently exceed expectations. You’re a seasoned PR expert with a passion for brand storytelling, innovation, and execution in a fast-paced, ever-evolving environment.As a Connector, you are:A relentless powerhouse with sound understanding of Canada’s national media and influencer landscape. Shaping stories to stand out among the thousands of pitches reporters receive every day and developing strong relationships on behalf of Golin. Golin Connectors have their finger on the pulse of cultural moments and real-time trends – turning these into compelling story angles and content opportunities.What You’ll Do:

  • Serve as the day-to-day client contact, building trust through strategic counsel and execution
  • Manage multiple projects simultaneously from concept to completion
  • Develop tactical plans aligned with strategic goals and generate new ideas proactively
  • Lead client meetings, prepare materials, and provide follow-up communications
  • Cultivate strong relationships with national media (including Quebec and French-speaking)
  • Develop national media strategies (including French Canada) to enhance brand visibility across broadcast, radio, online, and print
  • Create compelling traditional media materials and campaign assets including releases, pitches, backgrounders and briefing document (and manage French translations)
  • Manage influencer marketing end-to-end from vetting to content review; manage French translations and review of French content
  • Identify thought leadership opportunities and manage strategic partnerships
  • Oversee media monitoring and performance reporting
  • Execute brand events and consumer activations with planning, managing logistics and media/ influencer attendees, on-site support

Who You Are

  • Bilingual in French and English (Must be able to review and translate English content into French – from media materials to social media content)
  • A minimum of 3 years relevant and progressive account management experience in a PR agency setting (required) with demonstrated examples of day-to-day client leadership
  • Bachelor’s degree and PR certificate from recognized University or College
  • Experience working on direct-to-consumer programs (portfolio experience an asset)
  • Proven creative and strategic thinker
  • Full understanding of media and influencer landscape with existing relationships
  • Experience counseling clients through challenging situations to provide solutions and best practices
  • Budget management experience – the ability to create and manage client and program budgets in a responsible and detailed manner
  • Ability to work independently and think proactively
  • Ability to lead vs follow (can move projects along and be accountable for deliverables)
  • Ability to remain flexible and adaptable to change
  • Possess strong social media skills and channel expertise (Facebook, Instagram, etc.)
  • Ability to develop and provide sound strategic council and build integrated social media plans
  • Excellent writing, copy-editing and proof-reading skills
  • Excel at verbal and written client, interpersonal and intra-team communications

Any request to schedule an interview and any legitimate offer of employment will only come from an authorized representative of Golin. We will never require an applicant to provide sensitive personally identifiable information in order to conduct an interview.Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law.#LI-DNI

Golin Toronto is seeking a Bilingual (English/French) Account Manager for its Toronto office, also considering candidates from Montreal. Golin is a progressive PR agency that specializes in brand building, digital content, corporate reputation, and healthcare advocacy, working with major global consumer brands.

Position Overview:

  • Role: Hybrid Cata-Connector combining strategic account leadership with media relations.
  • Responsibilities:
    • Serve as the main client contact, ensuring strategic alignment and execution of campaigns.
    • Manage multiple projects, develop media strategies, and create compelling communication materials.
    • Cultivate media relationships, particularly with Quebec and French-speaking outlets.
    • Oversee influencer marketing, media monitoring, and brand events.

Qualifications:

  • Must be bilingual in French and English.
  • Minimum of 3 years of relevant agency experience.
  • Bachelor’s degree with a PR certificate preferred.
  • Experience in direct-to-consumer programs and budget management is a plus.
  • Strong writing, communication, and social media skills required.

Golin promotes a culture of inclusivity and values its commitment to its employees and clients. Qualified applicants will be considered without regard to various protected characteristics.

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