Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 25 Jul 2025 06:16:29 GMT

Job description:

Job Title: Marketing Research Specialist

Job Overview:
We are seeking a highly motivated Marketing Research Specialist to join our dynamic team. The ideal candidate will possess a strong background in both quantitative and qualitative research methods, with a focus on generating actionable insights to drive marketing strategies. You will play a key role in supporting various marketing initiatives, providing data-driven recommendations, and performing other duties as assigned.

Key Responsibilities:

• Conduct comprehensive market research and analysis to identify trends, customer preferences, and competitive positioning.
• Design and implement qualitative and quantitative research methodologies, including surveys, focus groups, and statistical analysis.
• Collaborate with cross-functional teams to understand their research needs and deliver relevant insights.
• Synthesize findings into clear, actionable reports and presentations for stakeholders.
• Monitor and evaluate marketing performance metrics to inform ongoing strategies.
• Stay updated with industry developments and best practices in marketing research.

Qualifications:

• Bachelor’s degree in Marketing Research, Marketing, Mathematics, Statistics, Anthropology, Sociology, Advertising, Psychology, or a related discipline is required.
• A Master’s degree in Marketing Research (MMR) or a related field is preferred.
• Proven experience in marketing research or a related role.
• Strong analytical skills with proficiency in research tools and software.
• Excellent communication and presentation abilities.
• Ability to work collaboratively in a fast-paced, team-oriented environment.

Join Our Team:
If you are passionate about leveraging data to shape marketing strategies and contribute to our success, we invite you to apply. We offer a collaborative work environment and opportunities for professional growth.