Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Wed, 23 Jul 2025 03:53:42 GMT

Job description: Job SummaryJob DescriptionAbout RBCxAt RBCx, we power bold ideas, founders, and tech companies. We help some of the most ambitious tech and innovation companies scale and make an impact in the world by connecting them to the right people, ideas, and financial solutions of one of Canada’s largest banks. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.What is the opportunity?This role is a unique hybrid of business and technical leader that operates as a subject matter expert and digital tech lead with a specialized focus on Customer Relationship Management (CRM) and Marketing Technology using HubSpot and similar enterprise CRM systems.You will act as a liaison between various technical and non-technical stakeholders to design and deliver high-quality, scalable CRM solutions and connected marketing implementations. You must consistently display thought leadership, technical expertise, and the ability to manage cross-division, cross-functional teams from project inception to completion.You will report to Senior Manager, Marketing Technologies and deliver a high level of business performance, employee engagement, and drive sustainable value creation for the organization and our marketing initiatives.What will you do?Manage and optimize HubSpot CRM workflows to support marketing and sales processes.Design, implement, and track in-person events leveraging Hubspot’s CRM and workflow capabilities..Liaise with technical and non-technical stakeholders to gather and translate the appropriate amount of detail to accurately document and communicate requirements needed for clear execution.Provide best practices and strategy for technical campaign setup, A/B test implementation, and lead management.Analyze campaign performance and provide actionable insights to improve future campaigns.Stay on top of CRM and marketing trends to recommend improvements and innovative approaches.What do you need to succeed?Must-have4+ years in CRM management, digital marketing, or campaign management.Experience with HubSpot, including workflows, automation, and reporting.Experience with HTML / CSS in order to create templates used in email and landing page marketing campaigns.Proficiency with marketing analytics and reporting tools.Familiarity with managing and optimizing marketing campaigns across multiple channels.Familiarity with attribution modeling and campaign ROI analysis.Understanding of Python / NodeJS custom code modules within workflows.Nice to HaveFamiliarity with SQL, and JavaScript for campaign customization.Knowledge of CASL compliance and other regulatory standards related to CRM and marketing.Proficiency with advanced reporting in HubSpot, such as custom properties and calculated fields.Salesforce experience / certifications.Experience with HubSpot integrations and APIs to connect with other platforms.Knowledge of personalization strategies and dynamic content for campaigns.Experience with advanced segmentation and list management techniques.Understanding of HubSpot Sales Hub and its integration with marketing workflows.What’s in it for you?Opportunities to lead impactful marketing campaigns using cutting-edge CRM tools.A comprehensive Total Rewards Program including bonuses and flexible benefits.Leaders who support your development through coaching and managing opportunities.Work in a dynamic, collaborative, and high-performing team.Flexible work/life balance options.#LI-POST#LI-SP#LI-RBCxJob Skills A/B Testing, Communication, Customer Relationship Management (CRM), Customer Relationship Management (CRM) System, Digital Marketing, HubSpot, Marketing, Marketing ActivitiesAdditional Job DetailsAddress: 20 KING ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-07-21Application Deadline: 2025-08-01Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Company: RBCx
Role: Hybrid Business and Technical Leader specializing in CRM and Marketing Technology (HubSpot)

About RBCx:
A sector of RBC focused on empowering tech founders and companies by providing them with financial solutions and networking opportunities while fostering a culture of belonging.

Key Responsibilities:

• Manage and optimize HubSpot CRM workflows for marketing and sales.
• Design and track in-person events through CRM capabilities.
• Liaise between stakeholders to document and communicate project requirements.
• Provide best practices for campaign setup and A/B testing.
• Analyze campaign performance and offer actionable insights.
• Keep updated on CRM and marketing trends for continuous improvement.

Requirements:

• Must-Have: 4+ years in CRM/digital marketing, experience with HubSpot, knowledge of HTML/CSS and marketing analytics.
• Nice to Have: Familiarity with SQL, JavaScript, Salesforce certifications, and advanced reporting tools.

Benefits:

• Lead impactful marketing campaigns.
• Comprehensive Total Rewards Program.
• Supportive leadership for professional development.
• Flexible work/life balance.

Inclusion Statement:
RBC promotes an inclusive workplace with diverse perspectives to foster innovation and professional growth.

Application Details:

• Location: Toronto, Canada
• Employment Type: Full-time
• Application Deadline: August 1, 2025

Join Us: Stay informed about career opportunities at RBC and enhance the well-being of clients and communities.