Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Fri, 23 May 2025 03:51:51 GMT

Job description: Job SummaryJob DescriptionWhat is the opportunity?The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC’s acquisition media campaigns for RBC. They will accomplish this through day-to-day management of RBC’s various media management optimization platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost-effective return on RBC’s media investmentWhat will you do?Monitoring campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mille, keyword bids, quality score, click-through rate) and improving performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimization, optimization score);Identify areas where simplicity, efficiency and process improvements are needed in the day-to-day management of paid search, display and social campaigns;Ensuring marketing managers, senior management, product contacts, and vendors have the necessary updates and information to execute against campaign requirements;Utilize insight gleaned from campaign analytics, leading practices, and innovations within the digital marketing space to proactively solve our business partner challenges.Standardized the setup of campaigns within third-party advertising tools for all of RBC’s social, search and display campaigns.Provide tactical direction to key business partners, sharing success models and identifying emerging best practices and technologies for inclusion in integrated search and display campaigns and RBC’s media optimization platforms.Work with vendors to set up and report on overall search and display program successes.What do you need to succeed?Must have:Post-secondary degree or diplomaAnalytically minded with a keen attention to detailAbility to prioritize when confronted with multiple deadlinesTake responsibility and ownership for the quality of all deliverables.1 – 3 years of Online and Internet Marketing experienceWorking knowledge of managing marketing campaignsFamiliarity with Google, Meta and/or Bing/MSN interfaces for search and display campaign managementKnowledge of internet best practices including usability, accessibility, privacy and rich mediaExceptionally organized self-starter who can work independently,
execute quickly and move to the next taskMust demonstrate knowledge of and strong interest in online marketing, search engine optimization, paid search and display marketingExperience in online keyword research/SEM ad copy developmentVery proficient in using MS Office 2010 (Excel, PowerPoint and Word)Experience in working with Google AnalyticsNice to have:Enjoy research and setting up systems and processesFinancial services industry experienceExperience with/understanding of third-party bid automation toolsExperience with successfully managing SEM campaignsComfortable in modifying basis HTML (add, deleting, formatting copy, table layouts)Budget trackingExperience with eCRM systemsWhat’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.Ability to make a difference and lasting impactWork in a dynamic, collaborative, progressive, and high-performing teamOpportunities to do challenging workJob Skills Business Case Design, Communication, Critical Thinking, Effectiveness Measurement, Financial Regulation, Interpersonal Relationship Management, Product Development Lifecycle, Product Development Methodology, Product Services, Results-Oriented, Waterfall ModelAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-05-21Application Deadline: 2025-06-04Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary: Manager, Digital Acquisition Media

Opportunity:
The Manager, Digital Acquisition Media at RBC is responsible for managing and optimizing acquisition media campaigns through various platforms like Google Marketing Platform, Google Analytics, and social media channels. The aim is to achieve cost-effective returns on media investments.

Key Responsibilities:

• Monitor and improve campaign performance metrics (e.g., return on ad spend, conversion rates).
• Identify areas for improved efficiency in managing paid campaigns.
• Provide updates to stakeholders, including marketing managers and vendors.
• Standardize campaign setups across platforms.
• Work with vendors to track success rates of search and display programs.

Qualifications Needed:

• Post-secondary degree/diploma.
• 1-3 years of online marketing experience.
• Strong analytical skills and attention to detail.
• Knowledge of digital marketing best practices.
• Proficiency in MS Office and experience with Google Analytics.

Nice to Haves:

• Experience in the financial services industry.
• Familiarity with bid automation tools and eCRM systems.

Benefits:

• Work in a dynamic, collaborative environment focused on community impact.
• Opportunities for professional growth and challenging work.

Location & Employment Details:

• Address: RBC Waterpark Place, Toronto, Canada
• Full-time, regular employment with a 37.5-hour work week.

Inclusivity:
RBC values diversity and aims to create an inclusive workplace that fosters growth and innovation.

Application Details:

• Application Deadline: June 4, 2025.

Join RBC to enhance client and community well-being while advancing your career!