Job title: Manager, Digital Content Marketing – TD Asset Management

Company: TD

Job description: Company Overview

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Department Overview

TD Asset Management (TDAM) is a member of TD Bank Financial Group and is one of Canada’s largest investment management firms. As of December 30, 2020, TDAM and its affiliates manage over $407 billion in assets on behalf of pension, insurance, endowment/foundation and corporate clients, as well as high-net worth clients and retail mutual funds, across both active fundamental and quantitative-based solutions. On the retail investment side, TDAM is the third largest mutual fund company in Canada and manages assets on behalf of more than 1.9 million investors and offers one of the most broadly diversified fund families in Canada. A cornerstone of TDAM’s success has been the ability to partner with its clients to develop customized solutions that meet their evolving needs and objectives.

Job Description

Reporting to the Senior Manager, Digital Content Marketing, the successful candidate will primarily own the key project initiatives and strategy and oversee marketing campaigns, working closely with internal stakeholders to deliver content and drive engagement across all TDAM digital distribution platforms.

WHO YOU ARE:
Act as a champion for all things digital marketing within area of expertise. Own the development and delivery of digital marketing capabilities, project initiatives and change management process and communications.
Most importantly, you are an innovator who has demonstrated impactful results in prior roles to drive engagement and deliver with speed and excellence for TD Asset Management digital channels.

Accountabilities:

• Work closely with your business and digital stakeholders to develop an understanding of the strategies and priorities of the asset management business
• Manage/execute digital projects/requirements for digital marketing initiatives
• Development, business casing and execution of digital strategic initiatives
• Provide strategy/knowledge support in development of digital tactics
• Recommend and champion the execution of tactics to increase usage and adoption of the digital distribution channels (internet, social media, email, intranet, podcasts, webinars)
• Ensure alignment to enterprise standards, accessibility, compliance, regulatory and risk
• Ensure appropriate analytics are established, measured and actioned based on insights derived from your analysis
• Work with TDAM partners to develop digital marketing campaigns, including best practices for planning, targeting, testing, execution, reporting and optimization
• Evaluate campaigns over time and leverage insights to recommend improvements and optimization
• Assist in the management of ongoing digital communications campaigns as required
• Provide weekly and monthly dashboard performance analytics to partners and management team
• Adhere to best practices in digital strategy and execution

Requirements

• A dynamic professional with over 5 years of relevant digital experience
• Undergraduate degree and/or relevant professional certifications, designations or equivalent work experience required
• In-depth expertise in own domain and working knowledge of broader related areas
• Proficient is using MS Office Suite (Word, Excel, PowerPoint and Outlook), Adobe Analytics and Content Management Systems
• Proficiency using Adobe Creative Cloud and Email Marketing (Pardot) and Salesforce considered an asset
• Strong communications and organizational skills with the ability to multi-task and adapt to change in a fast-paced environment
• High energy individual who can be detail-oriented and exercise initiatives with minimal discretion
• Previous experience or understanding of the mutual funds industry, retail and institutional asset management considered an asset

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Hours

37.5

Inclusiveness

TBD

Expected salary:

Location: Toronto, ON

Job date: Tue, 19 Oct 2021 22:59:41 GMT

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