Company: NBCUniversal

Location: Orlando, FL

Expected salary:

Job date: Tue, 20 May 2025 22:57:07 GMT

Job description:

Job Description: Digital Marketing Analytics Specialist

Position Overview:

The Digital Marketing Analytics Specialist will be a crucial member of the Portfolio Marketing team, playing a key role in driving our marketing strategy through data-driven insights and technology solutions. This position is designed for a detail-oriented individual who possesses a blend of analytical skills and marketing knowledge to enhance our user acquisition efforts and optimize campaign performances.

Key Responsibilities:

• Analyze data from digital marketing channels to provide actionable insights that inform campaign strategies and optimize user acquisition efforts.
• Collaborate with the marketing team to track key performance metrics and evaluate the success of various campaign initiatives.
• Develop and maintain dashboards and reports to monitor campaign performance and user engagement.
• Utilize advanced analytics tools to identify trends and opportunities for improving marketing effectiveness.
• Support the development of data-driven strategies that align with overall business objectives and enhance customer acquisition and retention.
• Conduct A/B testing and multivariate experiments to determine the most effective marketing tactics.
• Stay updated on industry trends and best practices in digital marketing and analytics to ensure cutting-edge strategies.

Qualifications:

• Proven experience in digital marketing, analytics, or a related field.
• Strong knowledge of paid user acquisition strategies and digital campaign management.
• Proficient in data analysis tools (e.g., Google Analytics, SQL, Excel, Tableau).
• Ability to interpret complex data sets and translate findings into strategic insights.
• Excellent communication skills, with the ability to present findings to a variety of stakeholders.
• Familiarity with marketing automation tools and CRM systems.

What We Offer:

• A dynamic and collaborative work environment.
• Opportunities for professional growth and development.
• Competitive salary and benefits package.
• The chance to make a significant impact within a growing marketing team.

If you are passionate about leveraging data to drive marketing success and eager to contribute to a forward-thinking team, we want to hear from you!