Company: Royal Bank of Canada

Location: Toronto, ON

Expected salary:

Job date: Tue, 10 Jun 2025 22:19:26 GMT

Job description: Job SummaryJob DescriptionRBC Digital Marketing is seeking a motivated and data-driven Manager to join their Home Equity Financing team.In this role, you’ll plan and deliver high-impact digital initiatives that drive new client acquisition and support broader Home Equity Financing strategies. Working in partnership with Business Unit team members and cross-functional partners, you’ll leverage data and analytics to make recommendations that drive key business objectives through digital channels. As part of the Home Equity Financing team, your work will directly contribute to helping individuals and families navigate the path towards home ownership.What will you do?Serve as a SME for line of business partners on digital best practicesContribute towards targets and key business outcomes rooted in foundational understanding of business strategyPlan, develop and execute digital marketing campaigns in close collaboration with mass channel marketing partners in support of business goals and objectives for client acquisitionAchieve optimization across the online funnel, delivering on business goals and maximizing ROINavigate complexity by working collaboratively with key stakeholders across the organization, including internal and external partners, from ideation and strategy to execution and reportingSupport Search Engine Optimization strategy in collaboration with SEO and product teams to drive revenue by increasing the number of qualified visitors to Mortgages public sitesWhat do you need to succeed?Must-have5+ years of digital marketing experience, ideally with a focus on digital client acquisitionBachelor’s degree or College diploma in Business/Marketing/TechnologyExcellent project management and organizational skills; ability to confidently and effectively lead a project team through timelines, prioritization, budget management and collaborationStrong relationship building and integration skills with ability to influence internal and external peers and partnersA proactive and goal-oriented approach to achieving business results, demonstrating strong ownership and accountabilityTechnical skills, including familiarity with:Reporting and support tools like Google Analytics, AWS Quicksight, Semrush, SiteimproveWebsite A/B testing and personalization toolsWorking in Content Management SystemsDevelopment/staging/production environmentsNice-to-haveFinancial Services marketing experience and/or experience in a large matrix organizationEcommerce marketing or digital product ownership experienceExperience with and working knowledge of HTML/CSS/JavaScriptExperience with digital marketing SaaS tools/productsJob Skills Brand Marketing, Business Strategies, Client Acquisitions, Customer Behavior, Digital Channels, Digital Marketing, Financial Products, Financial Services Marketing, Marketing Campaigns, Relationship BuildingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2025-06-09Application Deadline: 2025-06-24Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Job Summary

Position: Manager, Home Equity Financing
Company: RBC Digital Marketing
Location: Toronto, Canada
Employment Type: Full-time

Role Overview

RBC Digital Marketing is looking for a motivated, data-driven Manager for the Home Equity Financing team. The manager will develop impactful digital initiatives aimed at client acquisition and support broader financing strategies, leveraging analytics to meet business objectives.

Key Responsibilities

• Serve as a subject matter expert on digital best practices.
• Plan and execute digital marketing campaigns in collaboration with mass marketing partners.
• Optimize the online funnel to maximize ROI and achieve business goals.
• Collaborate with stakeholders throughout the digital campaign process.
• Support SEO strategies to increase qualified traffic to Mortgages public sites.

Required Qualifications

• 5+ years of digital marketing experience, focusing on client acquisition.
• Bachelor’s degree in Business, Marketing, or Technology.
• Strong project management and organizational skills.
• Ability to build relationships and influence peers.
• Familiarity with tools like Google Analytics, AWS Quicksight, and A/B testing tools.

Preferred Qualifications

• Experience in financial services marketing or large organizations.
• Knowledge of ecommerce marketing or digital product ownership.
• Understanding of HTML/CSS/JavaScript.
• Experience with digital marketing SaaS tools.

Additional Information

• Office: RBC Waterpark Place, Toronto
• Work Hours: 37.5/week
• Inclusion Policy: RBC is committed to fostering an inclusive workplace with diverse perspectives.

Application Details

• Posting Date: June 9, 2025
• Application Deadline: June 24, 2025, at 11:59 PM.

Interested candidates are encouraged to join the RBC Talent Community for updates on career opportunities.