Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Fri, 02 May 2025 22:59:16 GMT

Job description: The opportunityWe are seeking a lead Performance Marketing Manager to join our dynamic marketing team.The ideal candidate will handle and own the buying process, optimization and reporting on media execution for multiple lines of business and channels, and developing, implementing, handling search, social, and display advertising campaigns.This role requires a strategic problem solver with a strong analytical demeanor, excellent ability to communicate and collaborate across multiple business partners.ResponsibilitiesDevelop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like Google Ads, Facebook, Instagram, LinkedIn, etc.Platform-specific strategies: Understand the nuances of each platform and tailor campaigns to bring to bear their strengths.Apply historical data and market trends to predict future campaign performance.Improve budget allocation by distributing the budget efficiently across different campaigns to increase return on investment.Continuous improvement: Regularly analyze campaign performance, adjust campaigns, and improve results.Performance metrics: Concentrate on crucial performance measures like KPI’s, click-through rates (CTR), conversion rates, and cost per acquisition (CPA).How will you create an impact?Collaborate with marketing team to build out digital marketing strategies. Work with internal and external clients for alignment and compliance.What motivates you?You obsess about customers, listen, engage and act for their benefit.You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.You thrive in teams and enjoy getting things done together.You take ownership and build solutions, focusing on what matters.You do what is right, work with integrity and speak up.You share your humanity, helping us build a diverse and inclusive work environment for everyone.What we are looking forGoogle Marketing Certification with 5+ years of valid enterprise experience working with SA360, Google Ads, Meta Ads, LinkedIn Campaign ManagerTechnical expertise and understanding the technical aspects of these platformsNice to have: Degree or equivalent experience in Marketing or Business.What can we offer you?A competitive salary and benefits packages.A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.A focus on growing your career path with us.Flexible work policies and strong work-life balance.Professional development and leadership opportunities.Our commitment to youValues-first cultureWe lead with our Values every day and bring them to life together.Boundless opportunityWe create opportunities to learn and grow at every stage of your career.Continuous innovationWe invite you to help redefine the future of financial services.Delivering the promise of Diversity, Equity and InclusionWe foster an inclusive workplace where everyone thrives.Championing Corporate CitizenshipWe build a business that benefits all stakeholders and has a positive social and environmental impact.About Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Primary Location Toronto, OntarioWorking Arrangement HybridSalary range is expected to be between $86,250.00 CAD – $155,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Job Summary: Lead Performance Marketing Manager

Opportunity:
Manulife is seeking a Lead Performance Marketing Manager to join its marketing team. The role involves managing the buying process, optimizing media execution, and developing advertising campaigns across search, social, and display channels.

Key Responsibilities:

• Campaign Management: Develop, implement, and manage advertising campaigns across platforms like Google Ads, Facebook, and LinkedIn.
• Platform Strategies: Tailor campaigns to leverage the unique strengths of each platform.
• Data Analysis: Use historical data and market trends for predicting campaign performance.
• Budget Management: Improve budget allocation to enhance return on investment (ROI).
• Performance Monitoring: Analyze campaign performance regularly, focusing on key metrics like CTR, conversion rates, and CPA.

Impact and Collaboration:
Work closely with the marketing team and internal/external clients to align and comply with strategies.

Candidate Profile:

• Experience: 5+ years in a related position, with Google Marketing Certification and proficiency in SA360, Google Ads, and Meta Ads.
• Skills: Strong analytical abilities, effective communication, and collaboration skills.
• Mindset: Customer-centric, innovative, and committed to fostering diversity and inclusion.

Benefits Offered:

• Competitive salary and benefits.
• Opportunities for professional growth and development.
• Flexible work policies and a strong work-life balance.
• Commitment to a values-driven culture focused on diversity and corporate citizenship.

Location & Salary:
Primary location is Toronto, Ontario, with a hybrid work arrangement. Salary ranges from CAD $86,250 to $155,250, depending on experience and local market conditions.

Company Focus:
Manulife is dedicated to creating a diverse and inclusive workplace and ensuring fair recruitment practices. The company is committed to corporate citizenship and innovation in financial services.