Job title: Manager, Digital Sales and Acquisition – CCAU

Company: Scotiabank

Job description: Requisition ID: 163967

Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture.

The Manager, Digital Sales and Acquisition – CCAU, works with the Regional Director of Digital Marketing to lead the development and execution of regional and local data driven, customer focused, Sales and acquisition campaigns via all online channels.

This role will lead the digital sales and acquisition of the bank by optimizing our digital funnel across all journeys. The main KPI will be sales, with the variables of digital acquisition (online and offline) and improving customer engagement across Channel digital sales journeys

For the person to be successful will have to lead a group of initiatives to create or improve our digital sales funnel, will have to use optimization, and conversion techniques.

Accountabilities:

• Manage the Digital Acquisition process for selected products with an end-to-end vision, from pre-funnel, funnel and post-funnel phases in order to be able to make recommendations for improving processes, optimize digital journeys and adjust value propositions for acquiring customers digitally.
• Generate improved conversion delivery through the digital & physical channel working with Digital Factory, local Marketing Teams, Physical Channels and value-streams supporting strategic priorities.
• Standardize operational processes to ensure adequate funnel measurement and prospect drop-off coverage across Digital Channel sales journeys.
• Improve funnel performance across all traffic sources on .COM, social media, Internet Banking and Mobile across all customer and audience segments.
• Feedback, insights and recommendations into digital journeys design within VSs to improve sales performance and customer experience
• Work with owners of the source of traffic/leads to ensure traffic delivered into the funnel is delivering a base level of conversion metrics
• Build strong relationships within CCAU country teams and Toronto stakeholders to enable understanding and knowledge of global vision and market considerations in order to drive product development.
• Proactively provide feedback to team members and coach as appropriate.
• Identify, conceptualize, and develop recommendations for customer lifecycle interactions strategies and initiatives that deliver on specific business objectives, in a fast-evolving digital marketing landscape
• Determine and define project scope and objectives
• Predict resources needed to reach objectives and manage resources in an effective and efficient manner
• Track project costs in order to meet budget
• Develop and manage a detailed project schedule and work plan
• Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress
• Utilize industry best practices, techniques, and standards throughout entire project execution

Requirements & Qualifications:

This position requires a unique combination of database, creative, business, interpersonal and problem-solving skills. The following are among the specific skills required:

• Solid experience (at least 3 years) in digital
• Fluent in English and Spanish
• Strong influencing skill and stakeholder management skills with ability to influence both internal and external business partners across complex organization.
• Accountable, analytical, data-driven, dare to make judgment call and a problem solver;
• Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes;
• Excellent customer-centric mindset.
• Capacity to anticipate customer needs
• Direct/Targeted Marketing Agency experience
• Strong knowledge of direct and digital marketing principles and best practices in targeted strategies, tactics and channels which may include Email, Direct Mail, Social Media/Web, Mobile/Online Banking, SMS, ATM, Call Center and Branch
• Strong working knowledge or understanding of other marketing/communication disciplines, including digital marketing, mass advertising (television, print), and market research
• Strong project management and time management abilities
• Ability to effectively drive cross-functional teams that include many reporting levels and varying skills/complexities
• Strong communication, interpersonal, negotiation and collaboration skills to communicate key ideas, undertake effective needs analysis and lead targeted marketing initiatives across multiple stakeholders
• Ability to work independently with moderate specific guidance

Please Note: This position is open to a local working location should you reside in the following region: Caribbean / Central America and Uruguay

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: “for every future”, we help our customers, their families and their communities achieve success through a broad range of advice, products and services, including personal and commercial banking, wealth management and private banking, corporate and investment banking, and capital markets.

At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance, please . Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.

Expected salary:

Location: Toronto, ON

Job date: Wed, 09 Nov 2022 07:01:25 GMT

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