Company: Universal Parks & Resorts

Location: Orlando, FL

Expected salary:

Job date: Fri, 27 Jun 2025 01:19:51 GMT

Job description:

Job Summary: Manager of Direct Digital Marketing

We are seeking a dynamic and experienced Manager of Direct Digital Marketing to lead our innovative team. This role focuses on creating and optimizing exceptional, personalized guest experiences through direct digital marketing strategies. As the primary contact for all Digital and Technology-related initiatives within the Marketing Communications team, you will be instrumental in driving engagement and enhancing brand loyalty.

Key Responsibilities:

• Leadership & Strategy: Lead and mentor a team dedicated to developing best-in-class digital marketing campaigns that resonate with our audience on a one-to-one basis.

• Digital Expertise: Serve as the main point of contact for all digital marketing initiatives, ensuring alignment between marketing strategies and technology advancements.

• Campaign Development: Design, execute, and analyze targeted digital marketing campaigns, utilizing data-driven insights to improve effectiveness and reach.

• Cross-Functional Collaboration: Work closely with various departments to ensure cohesive messaging and branding across all digital platforms.

• Performance Analysis: Monitor and report on key performance indicators, using analytics to refine strategies and optimize guest interactions.

• Innovation & Trends: Stay ahead of digital marketing trends and technologies, integrating new tools and methods that enhance our marketing effectiveness.

Qualifications:

• Proven experience in digital marketing and analytics, preferably in a management role.
• Strong understanding of digital marketing channels, technologies, and best practices.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data and translate insights into actionable strategies.
• Creative problem-solver with a passion for delivering exceptional guest experiences.

Join us as we redefine direct digital marketing in a fast-paced, innovative environment. More details about this exciting opportunity will be shared during the recruitment process.