Job title: Manager Institutional Digital Marketing

Company: Fidelity Investments

Job description: Job Description

Company Overview:

Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs, and alternative funds. Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment dealers, banks, and insurance companies.

FIC manages over $200 billion (CAD) in mutual fund and institutional assets, as at August 31, 2021. This includes over $43 billion in assets for institutional clients, including public and corporate-defined benefit pension plans, endowments, foundations, and corporate assets on behalf of clients across Canada.

FIC has more than 1,000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary, and Vancouver.

Role Overview:

As a member of the Institutional Marketing team, the Manager, Institutional Digital Marketing is part of the team responsible for the development and implementation of materials that support Fidelity’s institutional marketing strategy, and will aim to create exceptional customer experiences by delivering the right message, at the right time, in the right format to communicate Fidelity’s institutional product and thought leadership to the Canadian institutional marketplace.

Responsibilities include most areas that encompass our digital representation to the market. You will work with our internal partners on executing our webcast and video strategies; our social media presence; our internal and external websites and client communications. You will be responsible for driving sales, and successfully promoting awareness of Fidelity’s institutional brands, products and services.

What you Will Do:

Webcast and Video Content Delivery: Work with internal partners to deliver content rich information on our investment solutions and thought leadership

Responsibilities include:

• Work to produce/execute and deliver a webcast program that is targeted at institutional investors and their interests and concerns
• Maximize viewership of content by ensuring each campaign event is efficiently targeted to appropriate potential viewers, and that post-webcast promotional activities maximize the reach of the webcasts

Website Content: Work with internal partners to ensure that both the internal and external Institutional websites are current and effective at focusing our messages to appropriate audiences

Responsibilities include:

• Maintenance and continuous improvement of institutional.fidelity.ca
• Ensuring that Thought Leadership content on the site is current and posted in a timely manner
• Own the product roadmap and strategic direction for Fidelity’s institutional website content management system
• Ensuring the internal website is current and reflect the needs of the institutional business

Campaign Strategy and Execution: Collaborate with Institutional Distribution and Product to develop a deep understanding of institutional audience preferences and design digital customer journeys based on insights gleaned from data.

Responsibilities include:

• End-to-end campaign execution including design, development, launch, and tracking
• Developing new campaigns aligning with Fidelity Institutional’s overall key messages and brand
• Developing and documenting marketing automation best practices including list management, optimization, data quality and troubleshooting

Social Media: Responsible for growing Fidelity Canada Institutional’s social media through primarily developing and executing content strategies

Marketing Effectiveness Measurement and Reporting: Produce regular reporting and campaign tracking to increase marketing effectiveness.

Responsibilities include:

• Partnering with internal stakeholders such as Institutional Distribution and Business Analytics to understand client segments and identify engagement metrics
• Tracking campaign metrics, website content and other digital metrics to enhance performance and align Institutional Marketing and Institutional Sales
• Optimizing marketing automation programs for maximum performance

What We Are Looking For:

• A minimum of 5 years of experience in video and digital story telling and with social media platforms
• Completion of a bachelor’s degree
• Experience in digital metrics around usage and campaign successes is an asset
• Previous working experience with high levels of individual responsibilities in a digital marketing environment

The Expertise you Bring:

• Excellent communication skills, both written and oral, are required
• Strong interpersonal, writing, numerate, and creative skills
• Project management, organizational abilities and strong analytical skills essential
• Ability to multi-task and manage multiple ongoing projects is essential
• Creative thinking with a passion for growth and performance marketing

Given the current circumstances, employee will be working from home, 100% of time. As working conditions return to normal, they will have a hybrid working arrangement.

Current work authorization for Canada is required for all openings.

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.

Accommodation during the application process

Fidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at FidelityCanadaStaffing@fidelity.ca.

No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.

Why Work at Fidelity?

We are proud to be recipients of the following:

Awards

• Canada’s Top 100 Employers (5th consecutive year) 2021
• Greater Toronto’s Top Employers (9th consecutive year) 2021
• Canada’s Top Family Friendly Employer (4th consecutive year) 2021
• Imagine Canada, Caring Company
• Canada’s Top Employer For Young People 2021
• National HR Awards – Best Corporate Social Responsibility Program Award, Venngo Healthy Workplaces Award
• Workplace Benefits Awards – Health and Wellness Program
• Canadian Compassionate Companies Award

Designations

• A Canadian Compassionate Company
• An Imagine Canada Caring Company

Expected salary:

Location: Toronto, ON

Job date: Sat, 06 Nov 2021 23:55:34 GMT

Apply for the job now!