Company: Questrade
Job description: We’re looking for our next Manager, Marketing Communications – Mortgage & Digital Banking. Could It Be You?
The purpose of this role is to develop and execute integrated marketing communication plans for Questrade Financial Group’s products and services.
What’s it like working as a Manager, Marketing Communications – Mortgage & Digital Banking at Questrade?
The Manager of Marketing Communications supports the Senior Manager, Marketing Communications in developing and bringing campaigns and initiatives to life which help educate, engage and empower our prospects and customers to understand our products/solutions, elevates the brand, and drives new customer demand.
This is a highly cross-functional role which requires strong partnerships with our Digital, Data Analytics, Product Management, Marketing Strategy and Brand teams. As well as strong partnerships and oversight of external partners such as our advertising and media agencies. The role is responsible for managing marketing initiatives from concept to execution, including brand implementation, project schedules, and seeing initiatives efficiently through to completion.
Need more details? Keep reading…
In this role, you will perform market research and competitor research to identify marketing communications opportunities and threats. You will synthesize consumer insights, market trends (global and local), and competitive landscape to drive marketing decisions. You will develop integrated marketing communications plans to promote Questrade’s products and services. You will provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution, monitoring and reporting. You will work closely with our creative and media agency to develop compelling, contextual, and relatable marketing concepts that truly resonate and drive customer behaviour. You will develop clear master messaging for marketing plans and campaigns, and oversee implementation and adherence to the message in all respective channels. You will work cross functionally to develop and execute all marketing and communications plans that are integrated consistently across all communications channels including mass media, digital and social media, website and PR. You will work with the Senior Manager, Marketing & Communications to develop annual and quarterly marketing communications plans. You will collaborate with key stakeholders across the organization to gain buy-in on the go-to-market strategies and plans. You will establish and assure adherence to budgets, schedules, work plans, and performance requirements. You will challenge the status quo to drive purposeful programs that resonate with consumers. You will support Questrade’s Mission, Vision, and Values in all interactions, plans, and activities.
So are YOU our next Manager, Marketing Communications – Mortgage & Digital Banking? You are if…
✔ You have a Bachelor’s degree in business, marketing, communications, or related field
✔ You have 3-5 years of progressive marketing experience in consumer-based marketing roles
✔ You have experience planning and managing multichannel marketing campaigns
✔ You are self-driven, results-oriented with a positive outlook and a clear focus on high quality deliverables
✔ You have the ability to work in a fast-paced environment, and to demonstrate flexibility when re-prioritizing is necessary
✔ You are highly organized with the ability to handle multiple projects independently
✔ You have the ability to take the lead and drive successful completion of projects
✔ You have an understanding of data and how to use data to perform analysis and make informed decisions
✔ You have a customer-centric attitude
✔ You have outstanding written and verbal communication and interpersonal skills
✔ You have strong attention to detail
Brownie points if…
✔ You have brokerage or financial services industry experience
✔ You have a keen interest and knowledge of the markets
✔ You have proficiency in French
Sounds like you? Click below to apply!
At Questrade Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. We value the unique skills and experiences each individual brings, and believe that when our teams feel supported and motivated, their creativity becomes a source of innovation. We are also committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and also one which reflects the diversity of the communities we serve and operate in to help us revolutionize financial services for the benefit of all of our customers.
Candidates selected for an interview will be contacted directly. If you require accommodation during the recruitment/selection process, please let us know and we will work with you to meet your needs.
Expected salary:
Location: Toronto, ON
Job date: Fri, 18 Jun 2021 05:22:19 GMT
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