Job title: Manager, Marketing Technology

Company: Rogers Communications

Job description: At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize their dream. A sports fan celebrate a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

We are looking for a passionate marketer that strives to create best-in-class customer experiences with every interaction. You will be joining this team at an exciting stage in our digital transformation journey and will play an important role in driving new capabilities for the Rogers for Business (R4B) Marketing team. You’ll achieve this with innovative ideas that deliver business results in an industry that is both growing and highly competitive.

Reporting to the Director, Digital & Base Marketing, the Marketing Technology Manager will enable, optimize and accelerate Salesforce Marketing Cloud (SFMC) capabilities while driving desired business outcomes. This individual is a super-user of marketing technology platforms and managing vendors that support the strategy and execution of marketing programs and tactics. They will work closely with several internal teams such as Sales, Digital, IT and Marketing to understand marketing campaign objectives and create a best in class, experience using Marketing Cloud.

What you bring to the role:

• Extensive knowledge of marketing automation including dynamic list generation, email nurture campaigns, lead flow, data extensions and data integration between systems
• Experience ideating and executing on campaigns and cross channel content journeys (email, SMS, social, display, retargeting, etc) including structured testing strategies to optimize conversion rates
• Build email templates using SFMC Content Builder and oversee governance on our Email Design System
• Lead the integration of data into Marketing Cloud with other technologies and managing business rules and requirements definition
• Lead the creation of automated audiences and segments for marketing campaigns and triggered journeys
• Proactively identify new opportunities to leverage MarTech capabilities to optimize campaign activities, improve speed to market and deliver measurable results
• Ensure the successful configuration, implementation, and maintenance of all marketing programs within Marketing Cloud and own ongoing campaign workflows
• Working closely with our Lead Management team, refine lead passing methodologies and intelligence, to help sales prioritize activities
• Work closely with Marketing Data Analysts, internal teams, and supporting agencies to identify requirements for marketing reports and required integrations to ensure access to data
• Work with marketing agencies and internal marketing stakeholders to ensure data is clean, campaigns are executed on time, and marketing metrics are reported accurately
• Support others in the daily use of data systems and ensure adherence to best practices
• Scope, assess and lead the integration of other MarTech systems/tools into Marketing Cloud (ie: call-attribution software, GA 360, Marketing Cloud plug-ins etc.), identifying technological gaps and working collaboratively to source the right solution

Position Requirements:

• Post-Secondary graduate in Marketing, Business or Engineering
• 5+ years’ experience managing complex digital marketing projects including working with Marketing technology platforms
• 3+ years’ experience in B2B environment with understanding of advanced sales cycles and demand gen process
• Experience using Salesforce Marketing Cloud, Google Analytics, GA 360, Adobe (or equivalent marketing automation and analytics tools)
• Familiar with CMS systems and HTML
• Ability to clearly communicate requirements, ideas and benefits to both technical and non-technical users
• Excellent time and project management skills, keen attention to detail with the ability to manage multiple priorities
• Thrives in a fast paced environment with a natural curiosity to explore and action new ideas

As a condition of hire, all new employees will be required to provide proof of vaccinations against COVID 19. Any request for an exception under Human Rights legislation must be supported by evidence to be considered by Rogers on a case by case basis.

Please click to review conditions that may qualify for medical exemption to the COVID-19 vaccine.

Schedule: Full time
Shift: No Selection
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (012), Toronto, ON
Travel Requirements: No Selection
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 238666

Together, we’ll make more possible, and these six shared values guide and define our work: * Our people are at the heart of our success

• Our customers come first. They inspire everything we do
• We do what’s right, each and every day
• We believe in the power of new ideas
• We work as one team, with one vision
• We give back to our communities and protect our environment

What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the .

Posting Notes: Digital & Technology

Expected salary:

Location: Toronto, ON

Job date: Wed, 17 Nov 2021 23:00:35 GMT

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