Company: Manulife

Location: Toronto, ON

Expected salary:

Job date: Sat, 28 Jun 2025 00:25:18 GMT

Job description: We are seeking a motivated Manager to join our Group Benefits Member Personalization team!This role is responsible for developing and executing innovative strategies that drive engagement with our members. This role will be critical in furthering our digital transformation strategy and personalizing the member experience.In this role, you will collaborate with cross-functional teams to execute on high-impact opportunities to optimize member engagement that support achievement of identified KPIs. Fostering a deep partnership with enterprise data, analytics, marketing, and technology teams, you will be responsible for ensuring seamless delivery of our personalized communications strategy.*This is a hybrid opportunity in our Toronto or Waterloo office locations (3 days in office).Position Responsibilities:Digital platform communications roadmap planning and prioritizationMaintain the inventory of all the trigger based/ongoing communication and build a plan to transition them to new journeys, data points and templates.Prepare a strategic view of historical performances, identify customer pain points, drivers of calls/chat volume. Work with relevant teams to analyze trends and build a roadmap of tactics.Stay current with industry trends and best practices in digital engagement and personalization, applying insights to continuously improve strategies and tactics.Digital platform engagement and personalized communications deliveryResponsible for delivery of our member communications including collaboration with data, marketing, product, and technology teams to execute the digital communication and personalization strategy.Lead post campaign performance analysis to help refine strategies based on insights.Be a SME to the Product/Operations team to help define and monitor key performance indicators (KPIs) of digital engagement initiatives, identify potential focus areas and regularly track progress towards shared goalsDigital platform marketing and communications strategy, planning and executionCollaborate with marketing, product, technology, and analytics teams to further refine our member experience strategy and implement this across all our digital touchpoints including web, mobile app, and email.Leadership and coachingDay-to-day management presence and support for your team.Required Qualifications:4+ years of relevant experience, including digital product engagement and communications strategy.Experience managing a team.Experience executing digital campaign strategy by utilizing learnings from past performance and data-driven insights.Experience in analyzing reports and dashboards leveraging Adobe Analytics and Power BI to provide timely recommendations to improve overall digital performance for assigned initiatives.Experience project managing cross functional teams to plan, design, build and launch projects, with great attention to detail and transparency.Strong ability to rapidly gather, structure, and present data analysis with experience working with data science teams to derive actionable results.Strong communication skills, including ability to translate complex technical issues into fundamental concepts.Strong relationship-building skills to build effective working relationships with Segment and business unit leaders.Highly developed financial acumen and business orientation.Ability to influence across all lines of business and at all levels within the Company.Adaptability to respond to changing and competing priorities.Work well under pressure.Polished presentation skills.High level of self-motivation and keen sense of ‘owning’ and delivering on project deliverables.Preferred Qualifications:1-3 years of Group Benefits experience is an asset.University degree. MBA or other business-oriented education would be an assetExperience with digital health businesses, services, platforms and / or assets.University degree. MBA or other business-oriented education would be an asset.Experience with Scaled Agile Framework (SAFe).When you join our team:We’ll empower you to learn and grow the career you want.We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.As part of our global team, we’ll support you in shaping the future you want to see.#LI-HybridAbout Manulife and John HancockManulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .Manulife is an Equal Opportunity EmployerAt Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact .Referenced Salary Location Toronto, OntarioWorking Arrangement HybridSalary range is expected to be between $86,250.00 CAD – $155,250.00 CADIf you are applying for this role outside of the primary location, please contact for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact for more information about U.S.-specific paid time off provisions.

Position Overview:

Manulife is seeking a Manager for its Group Benefits Member Personalization team, focusing on enhancing member engagement and supporting digital transformation. The role is hybrid, primarily based in Toronto or Waterloo, requiring three days in-office.

Key Responsibilities:

• Develop and implement strategies to drive member engagement.
• Collaborate with cross-functional teams on optimizing member communication.
• Maintain and transition communication strategies to enhance personalization.
• Analyze performance data and industry trends to improve engagement tactics.
• Lead performance analysis of communication campaigns.
• Manage and coach a team, ensuring effective project execution across various digital platforms.

Required Qualifications:

• Minimum of 4 years’ experience in digital product engagement and communications.
• Proven team management skills and experience in executing digital campaigns.
• Proficiency in data analysis tools, such as Adobe Analytics and Power BI.
• Strong communication and relationship-building skills.
• Ability to adapt to changing priorities and manage under pressure.

Preferred Qualifications:

• 1-3 years of Group Benefits experience is desirable.
• University degree, with an MBA being a plus.
• Familiarity with digital health services and Scaled Agile Framework (SAFe).

Company Culture & Benefits:

Manulife is committed to diversity and inclusion, offering a flexible work environment, comprehensive benefits, and opportunities for professional growth. Employees have access to various health, wellness, and retirement savings plans along with generous vacation and leave policies.

Salary Range:

The salary for this role ranges from $86,250 to $155,250 CAD, influenced by local market conditions and candidate qualifications.