Company: Fidelity Investments

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Jul 2025 05:26:26 GMT

Job description: Job DescriptionYou will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.Current work authorization for Canada is required for all openings.Who We AreAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services – and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best – both personally and professionally.What We DoThe Manager, Paid Social Strategy is responsible for leading the development, execution, and optimization of paid social media campaigns that support Fidelity Investments’ brand and business objectives. This role will focus on building platform-specific strategies across key social channels (e.g. Meta, LinkedIn, TikTok, YouTube, Reddit, amongst others), ensuring content is tailored for performance, and driving measurable outcomes.Working closely with the Director of Advertising, media and creative agency partners, and internal teams—including creative, content marketing, analytics, and digital marketing—the role will oversee the end-to-end paid social strategy. This includes briefing and optimizing creative assets, managing budgets across platforms, monitoring campaign performance, and delivering actionable insights to improve effectiveness.The role requires strong collaboration with the Advanced Analytics and Digital Marketing teams to assess performance, test new formats and audience strategies, and ensure alignment with broader media and business goals. Additionally, this position will help manage paid social budgets and coordinate with finance and compliance partners to ensure accuracy and governance.What You Will DoLead paid social strategy & planningPartner closely with the Creative Director, Director of Advertising, Advertising Manager, and Content Marketing teams to align paid social strategy with creative direction and campaign goals.Develop detailed, platform-specific paid social briefs for agency partners that reflect brand and performance objectives.Collaborate with internal stakeholders to ensure paid social campaigns support both brand awareness and acquisition goals, with a focus on driving measurable KPIs.Use tools like Adobe Analytics and other data platforms to uncover audience insights and inform targeting strategies for key investor segments.Leverage both internal and external data to ensure paid social plans are grounded in performance learnings and behavioral trends.Work cross-functionally with Market Research, Content Marketing, and Digital Experience teams to develop content-led paid social campaigns, including optimizing landing pages and user flows to improve conversion and engagement.Manage agency relationships to ensure the right media mix, budget allocation, and platform strategy are in place to meet campaign objectives and deliver strong performance across all paid social channelsManage and develop a high-performing social teamLead a team of paid social specialists and content creators, fostering a collaborative, high-performance culture.Set clear goals, providing mentorship, conducting regular check-ins, and supporting professional development.Ensure the team is aligned on priorities, empowered to innovate, and accountable for resultsOperational expertiseBring deep expertise in social media platforms, trends, and best practices to guide creative development, audience targeting, and platform innovation.Stay current on emerging formats, algorithm changes, and user behavior to ensure Fidelity’s paid social presence remains competitive and relevant.Budget reconciliation and managementUsing Fidelity processes, ensure timely payment of all paid social advertising purchasesWork with external partners to ensure timely invoicing, monthly reconciliation of billing and paymentsWork closely with Director, Advertising to ensure paid social budget stays on track ensuring accurate pacing, efficient spend, and alignment with finance protocols. This includes forecasting and reallocating based on performance.Assist the Director of Advertising to create business cases and approvals for ongoing and new paid social spend.Execute against annual business planDeveloping strategic presentations to obtain buy-in and alignment from the executive team and key stakeholdersContribute to the creation of the annual business planning process, by providing strategic insights, anticipating environmental changes for the purposes of future proofing the teamContributes to budget setting to support the annual business planning process.Expertise You Will BringDemonstrate an innovative, collaborative and proactive approachUnderstanding of how and interest in building integrated marketing communications programsAbility to communicate clearly, persuasively and diplomatically to a wide range of audiencesMust be very detail oriented and can work well under pressureSelf-starter and fast learner with the ability to work well independently as well as collaborativelyThe ability to manage multiple priorities in an ever changing environment and meet deadlinesThe position requires strong analytical, creative and organizational skills.Demonstrate experience in the following ad platforms, but not limited to, Meta, YouTube, Reddit, LinkedIn, TikTok, SnapChat.Demonstrate experience building out detailed paid social strategies and tactics, preferably in the financial services sector.Proven leadership experience with a focus on developing and leveraging the capabilities of a high-performing teamWhat We’re Looking ForCompletion of University degree (Marketing or Advertising) or equivalent experience5+ years of relevant experience leading paid social strategy and execution3+ years of experience leading and growing a high performing media/advertising teamMarketing or advertising experience in paid social and YouTubeStrong project management skillsFinancial services experience is an advantageMedia Agency experience and Adobe Analytics skill is an assetSome of the ways we’ll help you feel valued and supported as part of our team:Flexible working arrangements – 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapyParental leave top-up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designationFidelity Canada is an equal opportunity employerFidelity Canada is committed to fostering a diverse and inclusive workplace. We will consider all qualified applicants for employment regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national or ethnic origin, age, disability, family status, protected veterans’ status, Aboriginal/Native American status or any other legally-protected ground.Accommodation during the application processFidelity Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in the selection process. If you require an accommodation, please email us at .No telephone inquiries or agencies please. We thank all applicants for their interest, please be advised that only those selected for an interview will be contacted.Why Work at Fidelity?We are proud to be recipients of the following:Awards

• Canada’s Top 100 Employers

o Greater Toronto’s Top Employers
o Canada’s Top Family-Friendly Employers
o Canada’s Top Employers for Young People

• Great Place To Work® Certified

o Best Workplaces for Inclusion
o Best Workplaces for Mental Wellness
o Best Workplaces for Today’s Youth
o Best Workplaces for Women
o Best Workplaces in Financial Services & Insurance
o Best Workplaces in Ontario
o Best Workplaces with Most Trusted Executive Teams

• LinkedIn Top Companies in Canada

• Human Resource Director (HRD) – Best Place To Work

o HRD – 5-Star Benefit Program
o HRD – 5-Star Diversity & Inclusion EmployerDesignations

• Canadian Compassionate Companies – Certified
• Benefits Canada’s Workplace Benefits Award – Future of Work Strategy
• TalentEgg National Recruitment Excellence Award – Special Award for Diversity & Inclusion in Recruiting
• Canadian HR Reporter’s Most Innovative HR Team

Job Summary: Manager, Paid Social Strategy at Fidelity Investments Canada

Role Overview:

• Flexible hybrid working schedule.
• Requires current work authorization in Canada.
• Position involves leading the development, execution, and optimization of paid social media campaigns to support Fidelity’s brand and business goals across platforms like Meta, LinkedIn, TikTok, and YouTube.

Key Responsibilities:

1. Strategy & Planning:

   • Develop platform-specific strategies and creative briefs.
   • Collaborate with internal teams to align campaigns with brand and acquisition goals.
   • Use analytics tools for audience insights and targeting.

2. Team Management:

   • Lead and mentor a team of paid social specialists, ensuring a collaborative culture and performance goals are met.

3. Operational Expertise:

   • Stay updated on social media trends and best practices.
   • Manage paid social budgets and ensure accurate financial protocols are followed.

4. Business Integration:

   • Contribute to annual business planning by providing strategic insights and participating in budget setting.

Qualifications:

• University degree in Marketing or Advertising or equivalent experience.
• 5+ years in paid social strategy, with project management skills.
• Experience leading high-performing teams, preferably in the financial sector.

What Fidelity Offers:

• Flexible work arrangements (remote, hybrid, in-office).
• Competitive compensation and health benefits.
• Professional development opportunities and support for diversity and inclusion.

Application Note:
Fidelity Canada is an equal opportunity employer and encourages applications from diverse backgrounds. Accommodations are available during the application process upon request.