Manager, Social Media, Content & Brand

Reporting to the Director of Operations and Strategy, the Manager Social Media, Content & Brand is responsible for creating, managing and executing digital marketing campaigns in social and content platforms for a broad range of clients as well as our own agency brand.
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This role offers significant opportunity for career development since the right candidate will be leading the social media and content team and representing the agency to our clients. This includes assisting in developing the agency service level and deliverables.

Planning, developing, presenting and delivering successful social media and content strategies for clients is a core component of this role. Additional responsibilities for this role also includes assisting in outreach and communication to help support our client’s and inter-company’s online marketing and branding campaigns.

This role is best suited for a highly motivated individual with at least 2 years experience and a passion for digital marketing as a whole with specific skills and experience in delivering results in social media platforms and content strategies.

RESPONSIBILITIES

Oversee all content creation activities for client, agency, websites and blogs along with the delivery of all social media content for client and agency platforms. Through delegation of tasks and responsibilities, manage output in a way that our quality standards are met.

Oversee our internal content/social team and freelance writer network

Own delivery of client social media, content marketing and brand campaigns from plan to production including: briefing, ideation, channel recommendations, creative development, planning, implementation and management.

Manage all content and social media marketing calendars to ensure regular delivery throughout the year that aligns with client marketing objectives

Work closely with the marketing team to devise content, social media and brand strategies that align with client’s and inter-company’s wider goals to build engagement, increase visitors, awareness and generate leads.

Manage various content and social media related weekly, monthly performance trackers and tools.

Support team members with client calls and pitches as the subject-matter-expert on both social media and content.

Lead meetings related to existing projects and new business and reporting on results

Liaise with the SEO Department to develop a targeted approach to writing content that includes writing informative search engine optimized copy.

Create and execute the content and social media strategy for Brand ‘TechWyse’ across media such as webinars, video assets, tools and outreach pieces, Facebook, Google+, Twitter, Linkedin, YouTube and Pinterest.

Overseeing the management of client inbound and social marketing campaigns and day-to-day activities, including online advocacy and monitoring, editorial content, content writing, community-outreach efforts, aggregating article and video content, distributing content to content sites

Develop and expand community and/or blogger outreach efforts for TechWyse and on behalf of clients

Oversee the writing, editing and managing of PR and marketing materials including press releases, blog content, media updates and other content writing activities

Qualifications

Minimum 2+ years of work experience in a similar role

Very well organized

Experience with any project management and/ or work management tool

Experience with industry relevant tools such as Hootsuite used for content and social media

Displays in-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Yelp, Google+, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

Excellent verbal and written communication skills and displays ability to effectively communicate information and ideas in written and video format.

Is a team player with the confidence to take the lead and guide other employees when necessary (ie: content development, creation and editing of content, and online reputation management, social and brand)

Job Type: Full-time

Salary: $55,000.00-$65,000.00 per year

Benefits: