Job title: Manager/Sr. Manager – Digital Marketing (Adobe Analytics)

Company: Tiger Analytics

Job description: Tiger Analytics is an advanced analytics consulting firm. We are the trusted analytics partner for several Fortune 100 companies, enabling them to generate business value from data. Our consultants bring deep expertise in Data Science, Machine Learning and AI. Our business value and leadership has been recognized by various market research firms, including Forrester and Gartner.

We are looking for someone with a good blend of business consulting skills and an adobe analytics background. We would like to talk to you if you are passionate about working on unstructured business problems that can be solved using data.

RESPONSIBILITIES:

• Work on the latest applications of analytics to solve business problems. Participate in discussions with team members to select and apply relevant analytic techniques and create actionable business insights.
• Ability to understand the business context by discussing existing data models with senior client leaders and deriving helpful business insights.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Measuring customer behavior on and across all the digital experiences we build empowers businesses with valuable insights that help them make better, more informed decisions.
• Responsible for providing the Digital Marketing team with data-driven insights that guide marketing optimization and investment decisions.
• Responsible for measuring customer behavior on and across all the digital experiences to empower the business with valuable insights that help them make better, more informed decisions.
• Define and execute measurement strategies for multiple lines of business to test, measure and optimize digital marketing and online customer experiences.
• Partner with business leads (Product, Marketing, etc.) to design and execute end-to-end digital analytics implementations, including requirements, implementation, QA, and reporting.

• Architect digital analytics solutions through a standard, universal lens across all lines of business, with an additional focus on reliability, scalability, performance, and compliance.

• Be driven by the integrity of analytics data collection, ensuring that the business can be guided by quality data and insights.
• Write documentation for business users, marketers, and web/mobile developers that details the digital analytics solution from a business and technical perspective.
• Define measurement strategies for multiple lines of business to enable functional business teams and the enterprise to measure, understand and optimize online customer experiences.
• Present presentations to senior management, communicate results to business teams and develop plans to help operationalize analytic solutions.
• Perform Marketing Analytics, Campaign Measurement, and Reporting/Visualization using a combination of Adobe Analytics, SQL, and Tableau.

Requirements

• 6 -10 years of experience implementing digital analytics tracking solutions for web and/or mobile experience using Adobe Analytics.
• Strong SQL and Adobe Analytics experience is a must, and Python experience is a plus.
• Knowledge of digital analytics industry trends: tracking libraries and SDKs, cookies, data layer, tag management systems, report suite configuration, etc.
• Comfort with technical documentation and independently developing innovative, untested solutions.
• Experience enabling digital analytics tools, such as Adobe Analytics, and other marketing technologies such as Adobe Audience Manager, Adobe Target, conversion pixels, etc.
• Comfort working alongside various functional teams (business, product, tech, etc.) across various lines of business.
• Product Management, Web Development, or Tech background is a bonus

Benefits

Significant career development opportunities exist as the company grows. The position offers a unique opportunity to be part of a small, fast-growing, challenging and entrepreneurial environment, with a high degree of individual responsibility.

Expected salary:

Location: Toronto, ON

Job date: Sat, 10 Sep 2022 22:46:12 GMT

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