Job title: Managing Director, Global Digital Marketing

Company: KPMG

Job description: Job Description:

Overview

You’ve got big plans. We have opportunities to match, and we’re committed to empowering you to become a better you, no matter what you do.

With the support to do things differently, grow personally and professionally and bring your whole self to work, there’s no limit to the impact you can make. Let’s do this.

About KPMG International

KPMG is a global organization of independent professional services firms providing Audit, Tax and Advisory services. We operate in 146 countries and territories and in FY20 had close to 227,000 people working in member firms around the world with FY20 revenue at more than US$29.22B.

KPMG International is the coordinating entity for the overall benefit of the KPMG network of Member Firms.

As a member of KPMG International, you’ll work alongside some of our profession’s most skilled practitioners on rewarding programs and initiatives that are changing the way business operates, delivering value to our clients, and driving positive change in the communities we serve.

You’ll help champion new ways of working, using cutting edge technology and working together with our member firms located in nearly 150 countries to help us achieve our ambition to become the most trusted and trustworthy professional services firm.

And through your work, you’ll build a global network and unlock opportunities that you may not have thought possible with access to great support, vast resources, and an inclusive, supportive environment to help you reach your full potential.

Role Summary

This role is accountable for leading the strategic development, management and implementation of KPMG International’s Digital and Marketing Technology. It is a senior level role requiring a seasoned technology professional with an ability to influence at the executive level. This role is responsible to lead and grow a technology Centre of Excellence within the KPMG global network to deliver front-office transformation technology solutions. All outputs and activities must be to the highest possible standards and the successful candidate will need to display exceptional leadership, communication and influencing skills.
What you will do

Key Accountabilities

Strategy and Governance

• Develop high impact strategies in partnership with Marketing Heads, the CIO office, strategy leads and other senior key stakeholders. Consult and work with the Heads of Digitals and CMOs across key markets, to develop organizational capabilities and competence in digital channels and technologies, and that reflect and respond to the overall needs of the business and our audiences
• Chair internal governance discussions, which include participation from senior executive leadership from around the world, to ensure strategic alignment to deliver globally consistent digital customer experience
• Monitor progress against strategic plans to ensure achievement of strategic goals and ROI
• Drive the communication of the strategy throughout the organization and beyond in partnership with the executive team and the Steering Committee

Developing, Growing and Maintaining the Global Home.KPMG Ecosystem

• The Home.KPMG ecosystem is one of the largest and most sophisticated marketing technology platforms at a global scale.
• Oversee the technical development roadmap for the global platform, including the end-to-end lifecycle from business requirements documentation through to UAT, release management and user adoption and training
• Identifying and integrating relevant technologies to deliver positive site visitor experience and effective business strategies
• Play a lead role, working with the global marketing teams to ensure that digital best practice is embedded in all our relevant marketing campaigns
• Develop robust web analytics and campaign analysis with recommendations for improvements
• Oversee the centralized content publishing approach for kpmg.com/global

Leadership and Talent Management

• Develop and maintain a high performing team focused on execution, transformation, collaboration, transparency, accountability and innovative thinking
• Attract, develop and retain top strategy talent ensuring appropriate resourcing levels and structure to deliver strategy and meet business objectives
• Responsible for providing leadership and managerial direction to the Global Digital Marketing team. This includes responsibility for objectives setting, performance management, informal and formal coaching, professional and career development
• Inspire and lead the offshore resources and ensure a flawless operation across geographies

Internal ‘Network’ Management and Internal Communications

• Develop a robust internal communications plan to ensure effective engagement with different audiences including the Heads of Marketing and the country based Digital Marketing leaders to ensure they are aware and engaged in all developments/program activities
• To be a role model for KPMG’s global digital community, liaising and communicating with national and global groups as required

Budget Management

• Responsible for the effective use of a multimillion dollar budget and report/demonstrate value and ROI
• Work with procurement, and other internal stakeholders, on vendor contract pricing negotiations
• Ensure technical development projects are delivered on time and on budget
• Work with Finance to produce regular reporting to the Global CMO

What you bring to the role

Experience and Knowledge

• Ability to collaborate with senior executives (CIO, CMO, Heads of Market, GMT leaders) within a highly matrixed organization and delivering high profile programs. Working closely with leadership on strategy development, governance, budget and performance reviews is essential
• Experience in acting as the senior liaison between business stakeholders and technical teams with a strong ability to understand, translate business requirements to technical product development and ensure delivery of development projects on time and to budget
• Expertise in leading RFPs, contracts negotiation, and vendor relationship management with sophisticated third party organizations
• Demonstrable success in developing and implementing complex, international digital marketing and change management programs in a professional services environment. Leadership skills and talent management, including experience of organizational design and leading multidisciplinary teams across geographies
• Comprehensive knowledge of digital marketing, social media and mobile marketing
• Strong influencing and communication skills to act professionally and persuasively when collaborating with stakeholders
• A strategic and lateral thinker with deep commercial awareness
• Ability to work flexible hours as required – connecting and collaborating with colleagues in different time zones and cultures. A global mindset and willingness to travel internationally if needed

Technical Skills, Abilities and Qualifications

• Bachelor’s degree in computer science, software engineering or related field of study. An MBA would be an asset
• At least 15 years of experience in digital and technology fields (minimum seven years at a senior level) and demonstrable success in the formulation and implementation of strategic plans ideally for professional services
• More than 6 years of a proven track record in digital and technology leadership
• Strong business acumen and highly developed communication and relationship skills
• Project management and negotiation skills

Our Values, The KPMG Way

Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters

KPMG is committed to the health and safety of our people, clients and communities. With this commitment in mind, KPMG complies with all public health mandates (provincially and/or federally, as applicable) and has implemented various safety measures, including a COVID-19 Vaccination Policy. KPMG’s COVID 19 Vaccination Policy requires all employees to be fully vaccinated if they wish to or are required to attend a KPMG office and/or other congregate settings in the course of their duties (such as client sites or third-party venues).

As this role requires occasional or consistent attendance at a KPMG office and/or congregate setting, the successful candidate must be fully vaccinated (i.e. have received all doses that are recommended by Health Canada, including any boosters) and must provide KPMG with proof of vaccination. KPMG will provide reasonable accommodation if the successful candidate cannot be vaccinated due to grounds protected by human rights legislation in their province of employment.

KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice.

For general recruitment-related inquiries, please contact the HR Delivery Centre at .

If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at or phone: 416-777-8002 or toll free 1-888-466-4778.

Expected salary:

Location: Toronto, ON

Job date: Sun, 28 Nov 2021 04:31:51 GMT

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