Company: First Features Limited

Location: Toronto, ON

Expected salary: $58000 per year

Job date: Thu, 21 Nov 2024 01:14:09 GMT

Job description: We are passionate about data-driven decision-making and are looking for a skilled Marketing Analyst to join our dynamic team.As a Marketing Analyst, you will be responsible for analyzing market data, identifying trends, and providing actionable insights to support the development and execution of marketing strategies. Your analytical expertise will be essential in optimising our campaigns, enhancing customer engagement, and driving growth.Key Responsibilities:

• Collect, analyse, and interpret market data to help inform marketing strategies and decisions.
• Monitor and report on key performance indicators (KPIs) for marketing campaigns and initiatives.
• Conduct competitor analysis to identify market opportunities and threats.
• Collaborate with cross-functional teams to assess the effectiveness of marketing efforts and recommend improvements.
• Utilize marketing automation and analytics tools to support data collection and reporting.
• Create detailed reports and presentations to communicate findings and recommendations to stakeholders.
• Stay updated on industry trends, consumer behaviour, and emerging marketing technologies.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Strong proficiency in data analysis tools (e.g., Google Analytics, Excel, Tableau, or similar software).
• Excellent analytical thinking and problem-solving skills.
• Ability to present complex data clearly and persuasively to non-technical stakeholders.
• Strong attention to detail and organisational skills.
• Familiarity with digital marketing channels and strategies is a plus.
• Experience with statistical analysis or data visualisation tools is an advantage.

Looking for a Marketing Analyst to join the team, responsible for analyzing market data and providing insights to support marketing strategies. Key responsibilities include data analysis, monitoring KPIs, competitor analysis, collaborating with teams, utilizing marketing tools, creating reports, and staying updated on industry trends. Qualifications include a degree in Marketing or related field, proficiency in data analysis tools, problem-solving skills, attention to detail, and familiarity with digital marketing channels.