Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sat, 04 Oct 2025 23:59:37 GMT

Job description:

Job Title: Data-Driven Marketing Analyst

Job Description:

We are seeking a skilled and motivated Data-Driven Marketing Analyst to join our marketing team at [Credit Union Name]. In this pivotal role, you will leverage your expertise in data analysis to enhance our digital marketing efforts and gain a competitive edge in the financial services industry.

Key Responsibilities:

• Analyze traffic patterns, user behavior, and conversion metrics across multiple digital platforms to identify trends and insights.
• Develop and implement data-driven strategies to optimize marketing campaigns and improve member engagement.
• Collaborate with marketing and product teams to design and execute A/B testing and other experiments.
• Monitor campaign performance and provide actionable recommendations based on analytical findings.
• Utilize tools and software for advanced analytics, reporting, and visualization of marketing metrics to inform decision-making.
• Assist in the development of targeted marketing strategies to attract and retain members.
• Stay abreast of industry trends and competitor activities to identify opportunities for differentiation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• Proven experience in a marketing analytics role, preferably within the financial services sector.
• Strong proficiency in data analysis tools (e.g., Google Analytics, Excel, or similar platforms).
• Excellent analytical skills with the ability to interpret complex data sets and translate them into actionable strategies.
• Familiarity with digital marketing channels, including social media, email, and SEO.
• Strong communication skills and the ability to work collaboratively in a team environment.

Join us at [Credit Union Name] and play a vital role in shaping our marketing strategies through data analysis. Your insights will help us enhance member satisfaction and drive our growth in a competitive market.