Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 03:46:29 GMT

Job description:

Job Title: Data-Driven Marketing Analyst

Job Description:

We are seeking a highly motivated and detail-oriented Data-Driven Marketing Analyst to join our credit union’s marketing team. In this critical role, you will leverage your expertise in analyzing traffic, user behavior, and conversion metrics to optimize our digital marketing efforts and enhance our competitive positioning.

Key Responsibilities:

• Analyze website traffic, user engagement statistics, and conversion rates to identify trends and insights that drive informed marketing decisions.
• Collaborate with the marketing team to develop data-driven strategies aimed at improving customer acquisition, retention, and overall engagement.
• Conduct comprehensive competitive analysis to benchmark our marketing performance against industry peers and identify opportunities for differentiation.
• Utilize analytics tools to monitor campaign performance and generate actionable reports that inform marketing initiatives.
• Support the development of targeted marketing campaigns by leveraging data insights to refine audience segmentation and messaging strategies.
• Recommend improvements based on data findings, providing strategic insights to enhance user experience and conversion paths.
• Work cross-functionally with IT, sales, and product development teams to ensure alignment on marketing strategies and initiatives.

Qualifications:

• Proven experience as a Marketing Analyst or similar role, preferably in the financial services sector.
• Strong proficiency in analytics tools, such as Google Analytics, SEMrush, or similar platforms.
• Excellent analytical skills with the ability to interpret complex data sets and present findings clearly.
• Familiarity with digital marketing channels and techniques, including SEO, PPC, and email marketing.
• Strong communication skills and the ability to work collaboratively within a team.
• Bachelor’s degree in Marketing, Business Analytics, or a related field is preferred.

Join our innovative marketing team and play a crucial role in driving our credit union’s growth through data-driven insights and strategies!