Company: Partners Federal Credit Union

Location: Orlando, FL

Expected salary:

Job date: Sun, 05 Oct 2025 03:02:49 GMT

Job description:

Job Title: Data-Driven Marketing Analyst

Job Description:

We are seeking a talented and detail-oriented Data-Driven Marketing Analyst to join our dynamic marketing team at [Credit Union Name]. In this pivotal role, you will utilize your analytical skills to support our digital marketing initiatives and enhance our competitive edge in the financial services industry.

Key Responsibilities:

• Analyze website traffic, user behavior, and conversion metrics to assess the effectiveness of our digital marketing strategies.
• Transform data into actionable insights that inform and optimize marketing campaigns aimed at attracting and retaining members.
• Collaborate with cross-functional teams to develop marketing strategies that resonate with our target audience and surpass competitors.
• Monitor key performance indicators (KPIs) and prepare regular reports on the success of various marketing campaigns.
• Conduct market research to identify trends, competitive activities, and customer preferences that can drive our marketing efforts.
• Utilize advanced analytics tools to measure and enhance marketing performance in real-time.
• Develop A/B testing frameworks to optimize content and user journeys for improved engagement and conversion rates.

Qualifications:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Proven experience as a Marketing Analyst or similar role, preferably within the financial services sector.
• Strong proficiency in analytics tools (e.g., Google Analytics, Tableau) and data visualization.
• Excellent analytical and problem-solving skills, with a keen eye for detail.
• Familiarity with SEO, PPC, and content marketing strategies.
• Ability to communicate complex data insights clearly to non-technical stakeholders.
• Strong organizational skills with the ability to manage multiple projects and meet deadlines.

Join us at [Credit Union Name] and play a crucial role in shaping the future of our marketing strategies. Together, we can turn data into decisions that drive our growth and serve our members better.