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Marketing and Communications Officer

Job title: Marketing and Communications Officer

Company: University of Toronto

Job description: Date Posted: 08/19/2021
Req ID: 13661
Faculty/Division: Faculty of Applied Science & Engineering
Department: Department of Civil and Mineral Engineering
Campus: St. George (Downtown Toronto)

About us:

The University of Toronto’s Department of Civil & Mineral Engineering offers a dynamic compendium of research and academic programs with a mandate that spans a wide range of applications in professional practice, encompassing the built environment and its infrastructure, transportation engineering and planning, structural engineering, environmental engineering, mining and geomechanics. Our department seeks to uphold and strengthen its position as a preeminent leader in education and research, and to continue to develop sustainable solutions for the global community across the spectrum from mineral engineering to urban infrastructure.
Our leadership team provides an open, professional environment that fosters a culture built on respect, goal orientation, self-motivation, accountability, and teamwork. We believe in recognizing and valuing our employee’s contributions to the advancement of the department’s goals while promoting a strong commitment to work-life balance among our employees.

Your opportunity:

Reporting to the Director, Student Services & External Relations, the Marketing and Communications Officer provides exceptional service in support of the mission of the Department of Civil & Mineral Engineering. Acting as the first point of contact for all communications initiatives within the Department, the incumbent will provide oversight of website and digital media content; produce marketing and outreach materials that advances and promotes strategic goals; write and edit digital communications including weekly newsletter; advise on strategies to align website with marketing / communications objectives; liaise with internal and external stakeholders to support effective content / story development and cross-promotion of activities.

Your responsibilities will include:

  • Writing, editing and distributing content (press releases, website content, social media comments, newsletters)
  • Formatting and maintaining communication templates
  • Tracking and monitoring outreach activities with respect to reach and effectiveness
  • Tracking and monitoring social media analytics
  • Advising on content and marketing ideas that support the communications and marketing initiatives of the department
  • Determining logistical details required for the development and execution of internal and external plans
  • Coordinating tasks for projects and other strategic initiatives with stakeholders
  • Analyzing and recommending options for the development of visual expression / layout of digital assets
  • Liaising with technical partners to resolve web management issues
  • Maintaining information on website

Essential Qualifications:

  • Bachelor’s Degree in Marketing and/or Communications or acceptable combination of equivalent experience and education
  • Minimum four years of related experience in marketing and communications
  • Hands-on experience with social media platforms, digital communications and web content management tools (i.e., WordPress) in a professional setting
  • Experience designing surveys to support the evaluation of strategies and objectives
  • In-depth knowledge and experience managing social media channels, including building active engagement, maintaining a consistent voice and expanding reach
  • Demonstrated experience tracking and reporting on meaningful metrics
  • Experience making recommendations for improvements based on insights, best practices and objectives
  • Demonstrated experience and strong skills writing a broad range of content types, including but not limited to (press releases, website and social media content, annual reports, newsletters, print and digital advertising)
  • Strong editing and proofreading skills; demonstrated ability to advise on compelling storytelling concepts and strategies in addition to writing and producing stories/content
  • High proficiency in MS Office (Excel, Word, PowerPoint and Outlook) and knowledge of SEO and Google Analytics
  • Excellent verbal and written communication skills
  • Strong planning, project management skills with excellent prioritization and time management skills
  • Ability to work under pressure and set/balance competing priorities to meet multiple and conflicting deadlines
  • Demonstrated ability to work independently, showing initiative and good judgment, and be an effective team member
  • Client-services oriented with demonstrated listening and critical thinking skills
  • Ability to maintain a broad perspective; ability to foster and maintain effective relationships with all levels of faculty, staff, students, senior administration and external constituents

Assets (Nonessential):

  • Strong interest in science writing for different audiences

To be successful in this role you will be:

  • Communicator
  • Goal oriented
  • Intuitive
  • Organized
  • Problem solver
  • Resourceful

Closing Date: 09/12/2021, 11:59PM ET
Employee Group: USW
Appointment Type: Budget – Continuing
Schedule: Full-Time
Pay Scale Group & Hiring Zone:
USW Pay Band 09 — $58,824 with an annual step progression to a maximum of $75,227. Pay scale and job class assignment is subject to determination pursuant to the Job Evaluation/Pay Equity Maintenance Protocol.
Job Category: Communication/Media/Public Relations

Expected salary: $58824 per year

Location: Toronto, ON

Job date: Wed, 01 Sep 2021 22:27:30 GMT

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