Company:

Location: Toronto, ON

Job description: The Musical Stage Company is the largest and leading charitable musical theatre company in Canada. Established in 2004 as Acting Up Stage Company, we strive to make Canada a leader in musical theatre. We are inspired by music’s unique ability to viscerally affect people and are committed to cultivating experiences – onstage and off – that transform lives, build empathy and create community through musical theatre. We incubate new Canadian musicals from development to production, investing in Canadian musical theatre writers and building national and international partnerships. Our musical productions – including award-winning contemporary musicals, world premieres and concerts – are seen live by 30,000 people over the 80+ nights that we are onstage annually in venues both traditional and surprising. To date, our work has been recognized with 109 Dora Award nominations, 24 Dora Awards and 19 Toronto Theatre Critics’ Awards.

The Opportunity:

The Musical Stage Company is looking to hire a personable, resourceful, results-driven Marketing Associate who is excited to play a key role in our revenue-generating strategies. Working closely with and reporting to the Director of Marketing, the Marketing Associate will be responsible for executing The Musical Stage Company’s strategic marketing campaigns which includes: curating and graphic designing dynamic content for various formats, managing all social media platforms and the company website, identifying new opportunities for growing our online social following, and supporting audience development initiatives and events as needed. This full-time position will directly impact the ways we connect with our audiences and stakeholders, both current and prospective.

Responsibilities:

• In partnership with the Director of Marketing & Communications, collaborate and support in developing and executing a comprehensive and effective strategy for marketing and promoting all of The Musical Stage Company’s productions and incubation programs;
• Curate, write copy for, and project manage marketing and promotional strategies for a variety of targeted groups on multiple platforms including digital, print, social media, newsletters, contests, sales promotions, etc;
• Graphic design select in-house promotional materials including house programmes, social media images, annual reports etc;
• Draft publicity materials including press releases, pitches, content for media outlets etc.
• Monitor media outlets and circulate review/press clippings to staff;
• Manage all of The Musical Stage Company’s social media accounts and paid social media ads by creating and maintaining a communications calendar, generating content, and monitoring and actively engaging with followers;
• In partnership with the Director of Marketing & Communications, identify new opportunities and strategies for growing the company’s online social following;
• Curate the content and creation of all of The Musical Stage Company’s e-newsletters;
• In partnership with the Director of Marketing & Communications execute the company’s paid advertising strategy with third-party vendors;
• Oversee the company’s website management including regular audits to ensure information is up to date, building webpages, optimizing SEO, etc;
• Support with patron outreach initiatives;
• Assist in coordinating in-person audience events including lobby activations, pre- and post-show chats and ancillary programming to engage the existing and broader audience;
• Create and oversee the ticketing builds, sales reporting and facilitating patron requests for all productions;
• Analyze data offering insight on key performance indicators;
• In partnership with the Director of Marketing, communicate with contract staff, included but not limited to; graphic designer; publicist; videographer;
• Manage volunteers as needed;
• Attend performances and events, actively building in-person relationships with our attendees and supporters;
• Other duties as required.

The position presents a fantastic opportunity to contribute to a dynamic and growing performing arts organization while building on skills related to outreach and marketing, and is ideal for an energetic, whip-smart individual who has a passion for people and musical theatre.
The Musical Stage Company is the largest musical theatre company in Canada, focused on cultivating experiences and transforming lives through musical theatre. They are seeking a Marketing Associate to execute strategic marketing campaigns, manage social media platforms, and support audience development initiatives. The position offers the opportunity to contribute to a growing organization and is ideal for an individual passionate about people and musical theatre.
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Expected salary:

Job date: Fri, 19 Jan 2024 01:50:45 GMT