Company: Kforce

Location: Orlando, FL

Expected salary: $80000 – 95000 per year

Job date: Sun, 21 Sep 2025 01:45:04 GMT

Job description:

Job Title: Marketing Automation Manager

Location: Orlando, FL

Company: Kforce (Client)

Overview:
Join our dynamic team as a Marketing Automation Manager, where you will be at the forefront of cutting-edge trends in digital advertising. In this role, you will be responsible for overseeing the execution of innovative strategies in email marketing, SMS campaigns, retargeting efforts, and various communication channels—all aimed at enhancing user experience and engagement.

Key Responsibilities:

• Develop and implement comprehensive marketing automation strategies that leverage email marketing and SMS to drive customer engagement.
• Analyze and optimize retargeting campaigns to maximize conversions and enhance user experience.
• Collaborate with cross-functional teams to create cohesive communication strategies across multiple channels.
• Monitor industry trends and competitor strategies to ensure our marketing efforts remain innovative and effective.
• Utilize data analytics to measure performance and make data-driven decisions for ongoing campaign improvements.
• Lead projects from concept through execution, ensuring alignment with overall marketing goals.

Qualifications:

• Proven experience in digital marketing, specifically in marketing automation, email marketing, and SMS campaigns.
• Strong understanding of retargeting strategies and user experience optimization.
• Excellent analytical skills with a focus on data-driven decision making.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Experience with marketing automation tools and platforms is a plus.

Why Join Us?
This is an exciting opportunity to lead transformative marketing initiatives within a growing organization. If you are passionate about digital advertising and eager to drive success through innovative marketing strategies, we want to hear from you! Apply today to become part of our forward-thinking team in Orlando.