Company: Kforce

Location: Orlando, FL

Expected salary: $80000 – 95000 per year

Job date: Sun, 21 Sep 2025 03:30:47 GMT

Job description:

Job Title: Marketing Automation Manager

Location: Orlando, FL

Overview:
Kforce is seeking a proactive and innovative Marketing Automation Manager for our client in Orlando, FL. In this role, you will spearhead edge trends in digital advertising, focusing on strategies that enhance email marketing and SMS campaigns, retargeting efforts, and optimizing communication channels to elevate user experience.

Key Responsibilities:

• Develop and execute comprehensive marketing automation strategies to drive engagement and conversions across various digital platforms.
• Analyze and implement best practices in email marketing and SMS campaigns to maximize audience reach and impact.
• Oversee retargeting initiatives, ensuring they align with customer journeys and business objectives.
• Collaborate with the creative and digital teams to craft compelling and effective communication strategies.
• Utilize analytics and user feedback to continuously refine marketing strategies and enhance overall user experience.
• Stay abreast of industry trends and emerging technologies to innovate and optimize marketing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• Proven experience in marketing automation, digital advertising, and analytics.
• Strong understanding of email marketing platforms, SMS marketing, and retargeting strategies.
• Excellent communication and collaboration skills, with a creative mindset.

Join our client’s dynamic team and contribute to shaping the future of digital marketing!