Company: Alexander Mann Solutions

Location: Toronto, ON

Expected salary:

Job date: Sun, 09 Feb 2025 07:56:41 GMT

Job description: Global, culturally diverse, inclusive, and innovative – welcome to AMS, where talent is our world. Over the last two decades, AMS has redefined the landscape of talent outsourcing and consulting. From pioneering the concept of RPO to continually revolutionizing how organizations approach talent acquisition, AMS stands as a world leader in the industry.Committed, engaged, and inspired, we feel a real sense of belonging, and all have one thing in common: a real passion for talent. Become part of this world and make a difference with us.https://www.weareams.com/The RoleThe role of the CWS Campaign Manager is to own and be accountable for the CWS marketing strategy, planning and execution.The role sits within Business Marketing, as part of the Global Marketing team, reporting into the Global Head of Business Marketing. This person will also have a dotted line to the CWS North America Service Line and its leadership team which may include Mark Jones, EVP, CWS Americas, and work closely with the CWS SMEs across the US and UK and Matthew Rodger, Chief Commercial and Corporate Development Officer who is the Board sponsor of AMS’s CWS business.Key AccountabilitiesCampaign planning

• Work closely with the Head of Product Marketing, CWS Business Leaders and SMEs across the business to understand the target audience and develop core messaging. Built a suite or material to communicate this message internally and in the external market.
• Build a cross-channel, integrated annual campaign plan outlining objectives, target audience, messaging, content, activity plan and KPIs.
• Pivot the plan as required based on results.

Campaign leadership and project management

• Project manage the development and execution of CWS marketing campaigns from start to finish.
• Lead a project team of functional specialists from across the marketing team to deliver the campaign on time and within budget.
• Lead regular meetings with the whole campaign and subsets of the team.
• Keep a campaign project plan up to date and accessible to all who need access.

Campaign execution

• Work with the marketing content and creative team to deliver engaging campaign assets from whitepapers to social and email nurture streams.
• Work closely with the Operations team to increase organic visitors to the CWS pages on our website.
• Work closely with the marketing operations team to develop and implement a paid media campaign with clear objectives and outcomes.
• Partner with the social media manager to plan and execute social campaigns.
• Work with the regional marketing teams to plan and implement events: webinars, roundtables and conferences.
• Partner with the Head of Analyst Relations to bring key analysts into the campaign where relevant and ensure that content is shared with our analyst network.
• Work with sales enablement to ensure the right supporting sales material is developed to support the sales team to follow up on leads from the campaign.

Campaign tracking and reporting

• Track the results of the campaign and make recommendations on campaign pivots where needed.
• Develop a good working knowledge of 6Sense and work within the system on a regular basis to build reports and track the impact of the campaign in driving engagement and moving our target audience down the funnel.
• Report on campaign progress and success metrics in marketing and business meetings as required.
• Create quarterly reports to share with Marketing and senior business leaders demonstrating ROI specifically for the CWS service line

Skills & Experience

• Understanding of the contingent workforce ecosystem, products and providers
• Experience of managing multi-channel marketing campaigns within a B2B environment
• Good knowledge of digital marketing
• Excellent project management skills.
• Ability to engage effectively with stakeholders at all levels and in all functions of the organization.
• Ideas person with a creative lens.
• Ability to turn complex solutions into engaging content and campaigns
• Commercial mindset and strong writing skills.

Additional preferred experience but not mandatory:

• Understanding of 6Sense and digital paid media campaigns preferred.
• Experience working within the talent industry an advantage
• Ability to engage, motivate and lead an agile project team over whom they have no direct line control.

OtherWhat you’ll get in return:Here at AMS, you have the opportunity to work on projects that integrate across our practice areas, supporting and innovating delivery for our clients. You’ll be part of a team with global capabilities and setting a new direction for us in terms of how we creatively solve our clients’ most pressing talent-related challenges. You can innovate, disrupt and influence with organizations that want to transform their operations and win the war for talent.What we offer:

• A vibrant, diverse, and collaborative culture with a global mindset
• Exposure, experiences, training, and investments in innovative TA resources
• High value and challenging work
• Flexible working – home working options
• A competitive reward and benefits package

Our culture of inclusion and belonging.
At AMS, different is not just good, it’s valuable. As a global organization, we recognize the value of different perspectives and experiences in prompting innovation, sparking creativity, and solving problems. As an equal employment opportunity organization, we do not discriminate against any employee or applicant for employment based on race, Aboriginal peoples, members of visible minorities, sex, age, national origin, religion, sexual orientation, gender identity, persons with disabilities and all other categories protected by law.If you require any accommodations or have any accessibility needs, please reach out via email or make a member of our Talent Acquisition team aware at any time.Share this jobSigning up for a job alert is easy, fast and smart. We will let you know when jobs that fit your search
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AMS is a global leader in talent outsourcing and consulting with a focus on diversity and innovation. They are currently looking for a CWS Campaign Manager to lead marketing initiatives for their CWS service line. This person will be responsible for campaign planning, execution, project management, and tracking. The ideal candidate will have experience in B2B marketing, digital marketing, and project management. AMS offers a competitive reward and benefits package, a diverse and inclusive culture, and opportunities for innovation and growth. AMS is an equal employment opportunity organization that values different perspectives and experiences.