Company: Sonova

Location: Toronto, ON

Expected salary:

Job date: Fri, 11 Jul 2025 02:53:24 GMT

Job description: Marketing Communications & Campaign SpecialistLocation: Hybrid Role (GTA or Victoria, BC)Driving High-Impact Customer Engagement, Sales Enablement, and Revenue GrowthThis is a 12 month contract with possibility of extention!Position Summary:
Connect Hearing Canada is seeking an innovative, results-oriented Marketing Communications & Campaign Specialist to drive strategic content campaigns that enhance brand identity and accelerate repurchase rates among both New and Existing customers. This role will focus on developing high-performance campaigns that increase engagement, improve customer retention, and drive measurable sales impact with a particular focus on Product Launch campaigns and Sales support.As a key partner to Sales, Audiology, and Operations, you will design and implement scalable national campaigns, continuously optimizing yield across Repurchase Cohorts through strategic offer positioning, messaging, and segmentation. You will contribute significantly to the end-to-end content and communication strategy, ensuring cohesive touchpoints that maximize conversion across the customer lifecycle.Key Responsibilities:1. Campaign Management & Customer Lifecycle Optimization

• Design, execute, and refine sales-driven campaigns targeting Connect Hearing’s existing customers at various lifecycle stages.
• Develop and optimize product marketing campaigns to maximize repurchase opportunities, especially during new product launch seasons.
• Lead cross-functional collaboration with Audiology and Sales teams to craft strategic messaging aligned with revenue objectives.
• Continuously analyze repurchase behavior, conversion rates, and campaign yield, adjusting creative and offer strategy for optimal performance.
• Champion organization-wide campaign promotion and training, ensuring full alignment and synchronized messaging across all teams and touchpoints.

2. Sales Enablement & Conversion Optimization

• Partner with Sales Management and external agencies to create high-impact sales aids, collateral materials, and in-clinic messaging that boost customer conversion.
• Conduct in-clinic conversion reviews to assess tool usage and patient touchpoint effectiveness.
• Develop Product Marketing POS tools and optimized in-clinic messaging strategies that directly drive repurchase rates.
• Lead segmentation strategy refinement, identifying and executing additional opportunities for customer targeting and engagement.

3. Product Launch Support and Content Development

• Align content with product launches, seasonal campaigns, and strategic objectives, ensuring maximum impact.
• Collaborate with designers and external agencies to produce compelling multimedia assets, including videos and rich media.
• Ensure alignment of Product Launch messaging and USP’s across all channels and tactics.
• Drive Campaign creative collaboration with HQ and local Wholesale colleagues including the localization of content to service Canadian market landscape of third party funding and provincial go to market strategies.

4. Marketing Campaign Communications Support

• Support the development of customer-centric messaging for integrated marketing campaigns, ensuring consistency across all channels.
• Craft persuasive, results-driven communications that amplify sales and engagement across advertising, email, and promotional materials.
• Ensure cross-functional alignment to maintain cohesive brand voice and optimized content throughout all customer touchpoints.

Required Qualifications:

• 3+ years of proven experience in campaign management, content strategy, and customer lifecycle marketing.
• Expertise in sales-driven communications, with a strong focus on repurchase optimization and measurable outcomes.
• Exceptional ability to craft persuasive messaging, ensuring maximum engagement and conversion.
• Proficiency in SEO, analytics, CRM tools, and digital marketing platforms to support campaign success.
• Strong collaboration skills, working across departments to align marketing with business objectives.

Core Competencies:
Sales-Results Oriented – Passionate about driving customer repurchase and measurable sales impact.
Analytical Thinking – Uses data insights to inform marketing strategies and optimize conversion.
Content-Focused – Demonstrates expertise in content development across digital and traditional platforms.
Collaboration & Leadership – Works cross-functionally to align marketing efforts with sales, audiology, and operations.
Innovative Mindset – Continuously seeks improvement through creative storytelling and customer-focused messaging.Why Join Connect Hearing?At Connect Hearing, you’ll be part of a purpose-driven organization, shaping national marketing strategy in a fast-evolving sector. This role is a unique opportunity to lead high-impact campaigns, drive measurable revenue growth, and optimize the customer lifecycle experience through strategic marketing and communications.This revised version keeps your original content intact while enhancing the focus on sales, results, and repurchase strategies.#ConnectHearingCanada
#LI-KV1Sonova is an equal opportunity employerWe team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.

Marketing Communications & Campaign Specialist Summary

Location: Hybrid (GTA or Victoria, BC)
Contract Duration: 12 months with potential extension

Role Overview:
Connect Hearing Canada is looking for a Marketing Communications & Campaign Specialist to manage strategic content campaigns that boost customer engagement, retention, and sales, particularly during product launches. This position partners closely with Sales, Audiology, and Operations teams to enhance brand identity and drive repurchase rates.

Key Responsibilities:

1. Campaign Management & Customer Lifecycle Optimization:

   • Design and refine sales-driven campaigns for current customers.
   • Optimize product marketing during new launches.
   • Collaborate cross-functionally for aligned messaging and revenue objectives.
   • Analyze behavior and conversion rates to adjust marketing strategies.

2. Sales Enablement & Conversion Optimization:

   • Create sales aids and materials that enhance customer conversion.
   • Conduct reviews to assess the effectiveness of in-clinic messaging.
   • Develop strategies to target and engage specific customer segments.

3. Product Launch Support and Content Development:

   • Align marketing content with product launches and campaigns.
   • Produce multimedia assets with designers and agencies.
   • Ensure cohesive messaging across various channels.

4. Marketing Campaign Communications Support:

   • Develop customer-centric messaging for integrated campaigns.
   • Craft persuasive communication for ads, emails, and promotional materials.
   • Maintain brand voice consistency across all customer interactions.

Qualifications:

• 3+ years in campaign management and customer lifecycle marketing.
• Strong focus on sales-driven communications and measurable results.
• Proven capability in crafting engaging messaging.
• Proficiency in SEO, analytics, CRM tools, and digital marketing.

Core Competencies:

• Sales-Results Oriented
• Analytical Thinking
• Content Development Expertise
• Collaboration & Leadership Skills
• Innovative Mindset

Why Join Connect Hearing?
This role offers a chance to shape national marketing strategy in an evolving sector, driving impactful campaigns and optimizing customer experiences.

Connect Hearing is committed to diversity and equal opportunity in employment.