Company: Telus
Job description: Join our team
Our team spends our days developing and leading exceptional full-funnel campaigns that deliver on business and communication objectives across the mobility portfolio. In this exciting role, the Digital Marketing Manager will be responsible for contributing to our performance digital portfolio, with a focus on paid search strategy and results. The successful candidate will have a strong working knowledge of performance marketing best practices and platforms, and will be a strong collaborator, capable of managing multiple priority projects.
Here’s the impact you’ll make and what we’ll accomplish together
- Lead the brand’s paid search planning and execution with our agency partners, laddering to the overarching performance digital strategy and approach
- Analyze campaign results to recommend optimizations and improvements that drive increased online acquisition and efficiencies
- Collaborate on budget planning and pacing to ensure they’re spent efficiently and effectively, and necessary optimizations are made regularly
- Collaborate with internal pricing, product and web teams on go-to-market projects and promos to drive traffic and conversion on telus.com, and ensure a seamless customer journey
- Collaborate on digital projects including GA360 adoption, SEO, and Adobe dashboard improvements, pixel and tracking implementation, etc.
- Collaborate on organic search strategy and paid interlock strategies
- Drive digital reporting with agency partners to deliver regular campaign updates on performance, learnings and optimization recommendations to leadership
You’re a missing piece of the puzzle
- Outstanding ability to use analytics to distill insights and make thoughtful, strategic recommendations
- Excellent interpersonal skills; ability to work with diverse groups and cross-functional partners to achieve the best business outcomes
- Curiosity to dig into insights to better understand our customers and how to connect with them
- Ownership mentality, coupled with a positive attitude and a sense of urgency and self-direction
- Ability to thrive in an ambiguous environment, operate independently, and collaborate with a broad cross-functional team
Qualifications
- Experience in brand marketing with paid digital expertise, specializing in biddable media
- Experience with the creative development and media process, client or agency-side
- Strong working knowledge of Google Marketing platforms (GA360, SA360, DV360, Campaign Manager) and Adobe Omniture platforms
- Strong analytical, critical thinking and organizational skills
- Action and results oriented personality with strong business acumen
A bit about us
Our business is connecting Canadians. Our social impact is using our world-leading technology to create meaningful change, give back to help communities thrive, and help those who need it most. When you join our team, you’re helping us make the future friendly. We’re committed to diversity and equitable access to employment opportunities based on ability —your unique contributions and talents will be valued and respected here.
Expected salary:
Location: Toronto, ON
Job date: Sun, 11 Jul 2021 22:24:16 GMT
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