Company Profile

Home Capital Group Inc., together with its operating subsidiary Home Trust Company, has developed a track record of success as Canada’s leading alternative lender. Building on the demonstrated strength of its core residential mortgage lending business, the Company also offers complementary lending services and commercial mortgages, as well as highly competitive deposit investment products. Home Trust’s core values are respect, trust, and integrity.

Position Responsibilities

Lead writer for all types of content, across all channels, with a focus on marketing material, print and digital; email campaigns; website content; presentations; video scripts; articles – blogs, evergreen, financial, product (LOB), magazine; and adhoc projects involving social media posts; advertising concepts, headlines, copy

Develop content to support and extend marketing initiatives to establish Home Trust as a thought leader within it’s competitive landscape

Lead and participate in brainstorm sessions to identify creative themes and develop campaign ideas

Ensure all content follows brand guidelines and tone of voice

Create and manage a diverse library of content including white papers, online articles, infographics, and videos to engage with our target audiences

Collaborative project planning with marketing team, sales and internal functions

Write content that is relevant, meaningful and on strategy for media publications, editorials, advertorials, newsletters, presentations, in alignment with the marketing strategy

Prioritize requests and manage deadlines

Formal Education

Post secondary degree or diploma required (University degree preferred) in Marketing or equivalent

Related Experience

Formal Education:
Post-secondary education in Marketing, Communications or Journalism

Related Experience:
5-7 years content development, marketing, communications

Financial Services, with some knowledge of Mortgages, credit cards and deposits

Creating and curating engaging content for all channels (including external- broker, social, web, email, blog)

Ability to translate the strategic advantages of various media into creative solutions for desired reach and frequency

Specialized Skills:
Outstanding English communications, writing, editing and proofreading skills

Creative and innovative thinker and planner

Able to prioritize and manage expectations involving diverse contributors and project types

Strong attention to detail and ability to multi-task projects and deliverables

Experience and understanding working within brand guidelines anda defined tone of voice

Excellent verbal, and interpersonal skills to build and maintain relationships

Team player, strong collaborative work relationships

Expertise with Microsoft Office365

Skills

Position Complexities

Acknowledgement

Some work beyond standard hours may be required; Bilingualism an asset.

All employees of Home Capital Group Inc. must comply with all applicable Home Capital Group Inc, Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Ombudsman, Compliance Hotline, Whistleblower Policy, etc).