Company: EY

Location: Toronto, ON

Expected salary:

Job date: Fri, 06 Dec 2024 23:13:25 GMT

Job description: At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.The opportunityIn this role, you’ll operate as a true marketing athlete and dot-connector. You’ll focus on market activation of priority campaigns for EY’s priority sectors including Consumer, Government Public Service, and Technology, Media & Entertainment, and Telecommunications. This role is critical in helping deliver impactful go-to-market programs and initiatives to grow pipeline and revenue. You’ll leverage and effectively communicate your strong knowledge of the full suite of EY capabilities and solutions to promote and launch National marketing initiatives that underpin EY’s reputation, fuel our relationships, and help EY stand apart from the competition.In your day-to-day activities, you’ll find yourself activating omni-channel marketing campaigns to build external visibility around our priority sectors, while driving internal education and awareness for relevant stakeholders. And you’ll be expected to contribute best-in-class ideas and collaborate as a get-it-done leader who’s committed to executional excellence to deliver bold, measurable results.From reputation through to relationships and revenue, succeeding in this role will mean activating go-to-market campaigns, understanding our business, our clients and our brand – and then continuously identifying new tactics to help EY innovate and win in the Canadian market.Your key responsibilities:

• Work with multiple teams across industries to develop and execute leading programs and campaigns
• Understand the industry strategies set by leadership and activate EY campaigns that best align to the leadership’s goals and priorities
• Connect the dots across solutions, services, sales and marketing to support campaigns and programs that link brand and demand
• Collaborate with a multidisciplinary team to bring global and national EY campaigns to life
• Develop and write a range of strategic external and internal communications designed to connect with the firm’s values, goals and priorities. This includes social media copy, leadership messages, briefing documents, talking points, email campaigns, and more.
• Support, organize and execute webinars and events for various audiences, leveraging different tools and formats for maximum engagement
• Evaluate and manage sponsorship opportunities to strategically support existing programs and elevate our brand in the market
• Conduct market research to support sales and marketing efforts
• Support the development and publication of thought leadership, articles and market-facing content
• Create PowerPoint presentations, including client decks, solution slip-sheets and internal team presentations
• Manage logistics for meetings, record & share meeting notes, maintain calendars, and handle expense reporting for marketing-related activities
• Continuously identify new opportunities and bring fresh ideas for improvement
• Develop and recommend approaches for project implementation and execution, developing processes that can be exported to other teams
• Track and report ROI on all campaigns, programs, events, sponsorships and marketing efforts

Skills and attributes for success:

• Well-rounded marketing athlete with creative problem-solving skills and a flair for innovation
• Data-driven mindset: Strong analytical ability, comfortable with numbers and deriving insights to inform marketing strategies
• Digital marketing expertise, including SEO, social media, and marketing automation tools (e.g., Marketo, Google Analytics)
• Excellent communication skills with confidence to engage and present at all levels
• Proactive communicator, providing clear and frequent project updates to ensure alignment and transparency across teams
• Adaptable and resilient, with the ability to pivot in response to changing priorities and market conditions
• Collaborative team player, able to build relationships with internal teams, external stakeholders, and firm partners
• Strong project management, with the ability to juggle competing priorities and deliver results on tight deadlines
• Customer-centric focus, understanding client needs to enhance engagement and drive value
• Experience in fast-paced environments, with a proven ability to thrive under pressure
• Detail-oriented, ensuring accuracy and thoroughness in all marketing efforts and reporting
• Strategic thinker, continuously identifying new opportunities and driving innovation in campaign execution
• Self-starter with a growth mindset, working independently and proactively to deliver exceptional results

To qualify for the role, you must have:

• Bachelor’s degree in business administration, marketing, communications or relevant combination of experience and education
• 2+ years of marketing experience creating, implementing and measuring high-quality brand experiences, campaigns and programs that drive revenue and build relationships. B2B experience an asset.
• Strong stakeholder management skills; comfortable working with senior leaders
• In-depth knowledge of marketing trends, sponsorship, event management and measurement (analytics, dashboarding, reporting, etc.)
• This role involves interaction with internal and external clients and professionals nationally and globally. Professional competency in the English language is therefore a requirement of this role. Bilingualism in both French and English is considered an asset.

What we offerAt EY, our Total Rewards package supports our commitment to creating a leading people culture – built on high-performance teaming – where everyone can achieve their potential and contribute to building a better working world for our people, our clients and our communities. It’s one of the many reasons we repeatedly win awards for being a great place to work.We offer a competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business. Plus, we offer:

• Support, coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that’s right for you

The salary range for this job in British Columbia is $56,400 to $84,600. Individual salaries within this range are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and work location city.Diversity and Inclusion at EYDiversity and inclusiveness are at the heart of who we are and how we work. We’re committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.EY | Building a better working worldEY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

At EY, employees have the opportunity to build a unique career with global support, inclusive culture, and technology. The role of a Marketing Activation Manager involves developing and executing marketing campaigns for priority sectors at EY. Responsibilities include collaborating with teams, creating internal and external communications, organizing events, managing sponsorships, and tracking campaign effectiveness. Skills required include marketing expertise, data analysis, communication, project management, and a customer-centric focus. The role requires a Bachelor’s degree, 2+ years of marketing experience, stakeholder management skills, and knowledge of marketing trends. EY offers a competitive compensation package and values diversity and inclusion. They aim to create a better working world by fostering a culture of belonging and embracing diversity. Ultimately, EY strives to build trust in society and provide innovative solutions to complex global issues.