Company: Jacobs & Thompson Inc

Location: Toronto, ON

Expected salary:

Job date: Thu, 20 Feb 2025 08:08:14 GMT

Job description: We are seeking a highly motivated and detail-oriented Marketing Coordinator to join our marketing team in a dynamic manufacturing environment. This role will be responsible for assisting in the development and execution of marketing strategies, driving brand awareness, and supporting the marketing team with day-to-day operational activities. The ideal candidate will possess strong organizational skills, a creative mindset, and a passion for working in a fast-paced manufacturing industry.
Key Responsibilities: * Marketing Strategy Execution:

• Support the marketing team in the creation and implementation of marketing strategies tailored to the manufacturing industry.
• Assist in planning and executing campaigns to promote the company’s products and services to target markets.
• Coordinate marketing activities and initiatives, ensuring alignment with company goals and objectives.
• Product Marketing:

• Collaborate with product managers and engineering teams to develop product-specific marketing materials (brochures, presentations, datasheets).
• Monitor industry trends and competitor activities to assist in positioning products effectively in the market.
• Work with the design team to create product images, videos, and other visual content.
• Content Creation and Management:

• Create and manage content for digital platforms, including website, social media, email newsletters, and blogs.
• Develop internal and external communication materials (newsletters, product updates, case studies, whitepapers) to keep stakeholders informed about new products and innovations.
• Assist in maintaining the company’s online presence, including website updates and SEO optimization.
• Trade Show and Event Coordination:

• Coordinate the company’s presence at industry trade shows, exhibitions, and conferences.
• Assist in planning and executing events, including product demos and customer-facing presentations.
• Manage event logistics, promotional materials, and post-event follow-up to drive lead generation.
• Market Research & Analysis:

• Conduct market research to understand customer needs, competitor activities, and industry trends.
• Gather customer insights through surveys, focus groups, and customer feedback to help refine marketing strategies.
• Assist in preparing reports and presentations based on research findings to inform decision-making.
• Lead Generation & Campaign Management:

• Help plan and execute lead generation campaigns across various platforms (email, social media, digital ads).
• Track the effectiveness of marketing campaigns and assist in optimizing strategies based on performance metrics.
• Support the sales team with marketing materials and campaigns designed to generate qualified leads.
• Brand Management:

• Ensure consistent messaging and branding across all marketing materials and platforms.
• Support the development of marketing collateral, product packaging, and digital assets to reflect the company’s brand identity.
• Assist with the creation and management of promotional campaigns to maintain brand awareness.
• Collaboration and Communication:

• Collaborate with internal departments (sales, product development, operations) to gather product insights and align marketing efforts.
• Maintain communication with external vendors, agencies, and suppliers to ensure timely delivery of marketing assets.
• Support the marketing team in the coordination of day-to-day tasks and project management.
• Assist in managing the marketing budget by tracking expenses and ensuring that projects are completed within budget.
• Provide administrative support for the marketing team, including scheduling meetings, tracking marketing initiatives, and preparing reports.

Qualifications:

• Education: Bachelor’s degree in marketing, Business, Communications, or a related field.
• Experience: 2+ years of experience in marketing or related fields, ideally within a manufacturing or industrial environment.
• Skills:

• Strong proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools (Google Analytics, MailChimp, HubSpot).
• Experience with digital marketing (social media, SEO, content marketing).
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strong communication, organizational, and problem-solving skills.
• Creative mindset with a focus on results and continuous improvement.
• Basic knowledge of graphic design or the ability to collaborate with design teams is a plus.

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The company is looking for a Marketing Coordinator to join their team in a manufacturing environment. The role involves developing and executing marketing strategies, supporting day-to-day marketing activities, and driving brand awareness. Key responsibilities include marketing strategy execution, product marketing, content creation, trade show coordination, market research, lead generation, brand management, and collaboration with internal and external stakeholders. The ideal candidate should have a Bachelor’s degree in marketing or related field, at least 2 years of experience in marketing, proficiency in Microsoft Office and marketing tools, and strong organizational and communication skills.