Company: LexisNexis

Location: Toronto, ON

Expected salary:

Job date: Wed, 30 Apr 2025 04:00:25 GMT

Job description: About our Team
LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case.About the roleLexisNexis Canada is looking for a Marketing Coordinator. this person will play a pivotal role in designing, implementing, and optimizing marketing campaigns to support segment Marketing Managers and the organization’s products and services. The ideal candidate is proficient with using AI tools to enhance marketing efforts when needed and proactively assists the marketing team and segment managers to produce high-impact email campaigns that drive engagement and leads. By leveraging data-driven insights and clear, actionable feedback, the coordinator ensures seamless execution of initiatives, alignment with brand messaging, and measurable success against organizational goals.Responsibilities:Good overall understanding of marketing demand generation programs from an executional perspective to support the organization’s products, services, and market sectorUse specific marketing channels (e.g. email, webinars, social media) to launch and position products and servicesImplements marketing initiatives and programs in collaboration with Marketing teams, Sales and Product teamsExecutes marketing specific campaigns leveraging CRM- Pardot and Salesforce, to drive demand generation (lead creation and conversion)Campaign measurement – monitors and reports on campaigns/ initiatives based on agreed success metricsCampaign optimization – Conducts a/b testing and other optimization measures to ensure maximization of spend vs. effortSponsorship & Events – execution of key events live or virtual to deliver departmental objectives (awareness, lead generation or relationship building)Digital competence – ability to understand the messaging and leverage the relevant digital channels to drive awareness, prospects, and marketing qualified leadsWorking knowledge of social media (strategy execution), nurture campaign process and execution and competitive data analysisRequirements:Bachelor’s degree in Marketing, Business, Communications, or a related field.2+ years related work experienceAbility to work in a high-performance team collaborating and assisting other managers and coordinators to drive team growthAbility to maneuver well and be an influencer in a matrix organization – good interpersonal skills, presentation skills and good working relationships with key stakeholders across the organizationAble to follow set instructions and processes to complete workTakes the initiative – Identifies the problem and all relevant issues in straightforward situations, assesses each using standard procedures and makes sound decisionsWork in a way that works for youWe promote a healthy work/life balance across the organization. We will help you meet your immediate responsibilities and your long-term goals.Working for you
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:Health plan benefitsEmployee Assistance ProgramRetirement BenefitsVarious Leave ProgramsEducational AssistanceDisability, Life and Accidental Death InsurancePaid VacationUp to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choiceAbout the Business LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.This role is for an existing vacancy.LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: , or please contact 1-855-833-5120.Please read our .

Summary of LexisNexis Canada Marketing Coordinator Role

Company Overview:
LexisNexis Legal & Professional, part of RELX, operates in over 150 countries with 11,800 employees. The company specializes in AI and advanced technologies to enhance productivity in the legal sector through ethical generative AI solutions.

Role Overview:
LexisNexis Canada is hiring a Marketing Coordinator to design, implement, and optimize marketing campaigns. The candidate should effectively use AI tools to enhance marketing efforts and support the marketing team in driving engagement and lead generation.

Key Responsibilities:

• Support marketing demand generation for products and services.
• Launch campaigns across various channels (email, webinars, social media).
• Collaborate with Marketing, Sales, and Product teams.
• Utilize CRM tools (Pardot, Salesforce) for campaigns.
• Measure and optimize campaign performance through analytics and A/B testing.
• Execute sponsorships and events for lead generation and relationship building.
• Understand and leverage digital channels for awareness and lead qualification.

Requirements:

• Bachelor’s degree in Marketing, Business, or Communications.
• 2+ years of relevant experience.
• Strong interpersonal skills and ability to work collaboratively in a matrix organization.
• Proactive in identifying issues and making sound decisions.

Work Environment and Benefits:
LexisNexis promotes a healthy work/life balance and offers benefits including health plans, a retirement plan, educational assistance, and paid leave for volunteer activities.

Commitment to Diversity:
LexisNexis is an equal opportunity employer, committed to a fair hiring process and providing accommodations for those with disabilities.