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Marketing Coordinator – WCG International Consultants Ltd. – Toronto, ON

Company: WCG International Consultants Ltd.

Location: Toronto, ON

Job description: Company DescriptionWe believe in the power of work. Since 1994, we’ve been partnering with governments and local agencies across Canada to create sustainable employment opportunities for people, businesses and communities. We understand that work gives hope, strengthens relationships and drives economic growth.Job DescriptionAbout the roleLocation: Work from home anywhere in CanadaThe Marketing Coordinator is responsible for implementing WCG’s Marketing and Communications strategy with a focus on increasing awareness of WCG programs and services and client recruitment through targeted marketing campaigns. This role will promote internal and external communications, design, and coordinate marketing materials; manage social media presence; and manage special events specifically focused on driving client volumes.What you’ll do

  • Develop and implement promotional strategies and marketing campaigns to promote WCG employment services programs designed to increase awareness amongst Clients, potential Clients, Employers, Community Organizations and other parties
  • Identify daily social media priorities and ensures the catchment has a comprehensive plan for promotion online
  • Solicit, place and promote photos, videos, websites and other digital content to the public
  • Design and print marketing materials including brochures, flat sheets, rack cards, PowerPoint Presentations and business cards complying with brand standards,
  • Maintain up to date inventory of marketing materials for the Water Cooler
  • Work closely with Employer and Community Coordinators to market services to employers and community organizations
  • Help execute various B2B initiatives
  • Stay up to date on current trends in online communications, including best practices, new technologies and applications.
  • Coordinate with program areas and service providers to ensure online communications are being used effectively and provides direction as needed
  • Support Marketing Manager with larger scale and strategic projects
  • Adhere to corporate brand and stakeholder standards, review all newly created material with management to obtain Ministry or stakeholder approval
  • Prepare cost estimates for communications products and services
  • Identify local opportunities for marketing campaigns focused on driving client volumes
  • Analyse marketing campaign metrics to determine effectiveness in creating awareness and recruiting clients
  • Reconcile monthly billing statements
  • Social media content creation through basic graphic design (Canva + apps)
  • Create monthly social media editorial calendars
  • Coordinate event logistics and registration for events including open houses, job fairs, hiring fairs and employer spotlights
  • Coordinate WCG’s attendance at external events, such as tradeshows, job fairs and community events

QualificationsWhat you bring

  • Minimum 2 years work or relevant internship experience
  • Experience using all platforms of social media, particularly Facebook, Instagram and LinkedIn
  • Proficient in Microsoft Office Suite & Canva
  • Results-oriented mindset and experience
  • Excellent communication, interpersonal and diplomacy skills
  • Ability to manage multiple ongoing tasks
  • Strong organizational skills
  • Strong graphic design skills
  • Adobe Creative Suite, particularly InDesign preferred
  • WordPress, FourSquare, HubSpot and other web CMS systems preferred
  • MailChimp experience preferred
  • Bilingual preferred
  • Experience within Social Service sector preferred

Additional InformationWhat we offer

  • Competitive salary of $60,000 – $70,000 per year
  • Comprehensive and flexible health and dental benefits
  • Ongoing learning and development opportunities
  • Generous time off policy to encourage work/life balance
  • A diverse and inclusive workplace with a track record of high employee engagement and teamwork

WCGSUPPWCG is strengthened by diversity. We are committed to achieving a workplace that is equitable and representative of Canada’s diverse population. We actively work to attract, develop, and retain employees from diverse and equity-deserving backgrounds who have exceptional ability and the desire to make a difference. We continuously strive to support individual needs and differences in a work environment that is built on inclusivity and respect for everyone.WCG is committed to providing an accessible, barrier free recruitment and selection process. If contacted for an employment opportunity, please advise us if you require accommodation in advance of any part of the recruitment and selection process.
Since 1994, this company has been creating sustainable employment opportunities in Canada. They are currently seeking a Marketing Coordinator to implement marketing strategies, manage social media, design materials, and coordinate events to drive client recruitment for their employment services programs. The ideal candidate will have 2 years of relevant experience, proficiency in social media platforms, graphic design skills, and familiarity with various software programs. The company offers a competitive salary, health and dental benefits, and opportunities for learning and development. They are committed to diversity and inclusivity in the workplace.
Job Description

Position: Marketing Coordinator

Location: Toronto, ON

Our client, a leading marketing agency in Toronto, is seeking a Marketing Coordinator to join their dynamic team. The successful candidate will be responsible for supporting the marketing team in developing and executing marketing campaigns, managing social media accounts, and tracking campaign performance.

Key Responsibilities:
– Assist in the development and execution of marketing campaigns across multiple channels
– Monitor and manage social media accounts, including creating and scheduling posts
– Analyze campaign performance data and provide insights to inform future strategies
– Coordinate with internal teams and external vendors to ensure timely and accurate campaign execution
– Support the marketing team in various administrative tasks as needed

Qualifications:
– Bachelor’s degree in Marketing, Communications, or related field
– 1-2 years of experience in a marketing or advertising role
– Strong written and verbal communication skills
– Proficient in Microsoft Office Suite and social media platforms
– Ability to work independently and as part of a team

If you are a creative and detail-oriented individual with a passion for marketing, we want to hear from you. Apply now to join our team and take your career to the next level!

Expected salary: $60000 – 70000 per year

Job date: Wed, 07 Aug 2024 22:23:06 GMT

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