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Marketing Data & ID Enhancement Manager – BMO Financial Group – Toronto, ON

Company: BMO Financial Group

Location: Toronto, ON

Expected salary: $68000 – 126000 per year

Job date: Fri, 11 Oct 2024 01:39:46 GMT

Job description: Application Deadline: 10/25/2024Address: 33 Dundas Street WestJob Family Group: MarketingBMO is an industry leader in Martech, Adtech and Data Capabilities. We’ve invested in the tools, the people, and the culture to become the best in delivering delightful, compelling, and personalized digital experiences. Our team is rapidly growing, and we are looking for passionate people to help us reach the next level.Data & ID Enhancement is critical to signal loss mitigation and many of the transformative initiatives ongoing and upcoming soon at BMO. You will be a go-to-resource for ID Enhancement and Marketing Data management. Supporting all lines of businesses in Canada and US, this role is a key component in spearheading the enablement, activation and to operationalize the multi-channel customers/prospect experiences.Key Accountabilities:Provide subject-matter-expertise to internal partners in the areas of data management and ID stitching capabilitiesManage, sync and enhance the unified profile of customers & prospects in martech platforms as well as other data management & processing toolsManage end-to-end data ingestion, processing and activation to enable multi-channel customer experiencesAnalyse the internal data models and structure of various aspects of customer, behavioral as well as engagement data to support segmentation and ID stitching strategiesManage the execution of projects by liaising between business and technical partners to ensure deliverables are completed, milestones are accomplished, and timelines are achieved as planned, ensuring project successLearn and understand the impact from privacy regulations (Bill 64, CPRA etc.) on marketing data usageStay on top of the changing landscape of 3rd party cookie diminish and increasing privacy regulations, accordingly advise our internal partners on data & ID capabilitiesBuild strategic and meaningful relationships with Marketing, Technology and Digital partnersProfessional Experience:Technical SME coupled with strong business acumenAn undergraduate degree or diploma in Mathematics, Computer Science, Engineering or a related subjectA post-graduate degree or diploma in Advanced Analytics, Machine Learning and Artificial Intelligence or a related subject5+ years working in a technology or data management related fieldExperience in the North America banking industry is preferred although not necessary for the right candidateExperience with Martech/Adtech tools such as Salesforce Marketing Cloud, Adobe Experience Cloud, Google Marketing Platforms is a plusTechnical Knowledge:Familiarity with Identity Resolution and ID StitchingFamiliarity with Machine Learning algorithmsSubject Matter Expert in at least one of the following areas – data management, identity resolution, audience segmentation, martech platform management, data science, predictive modelling, other martech or AI/ML related areasStrong project management skills and experience in working with multiple stakeholders and partners towards achieving a common goalAbility to translate business needs into technical requirements – collaborate with data engineers and solution architects to ensure business objectives are prioritized and realizedStrong analytical ability to derive insights from customer behavioral data, transactional and campaign data and to predict the future channel-specific behavior of the customersKnowledge of data analytics tools like Python, SQL, Tableau, Microsoft Power BI, etc.Soft SkillsSelf-motivatedHighly organized and project management skillsExcellent communication and presentation skillsAbility to work with a cross-functional team of marketers, developers, analysts, and business stakeholdersStrong relationship-management skills to establish productive working relationships within the team and with marketing and product partnersHighly personable, motivated, and collaborative in nature – a true team player!Demonstrably a critical thinker – can find insights/opportunities in improving status quo through observation, data and offering creative solutions to problemsGo getter and proactive attitude towards work and constantly thinking about process improvementSalary: $68,000.00 – $126,000.00Pay Type: SalariedThe above represents BMO Financial Group’s pay range and type.Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:We’re here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.To find out more visit us at .BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.

BMO is looking for a Data & ID Enhancement expert to join their Marketing team. This role involves managing customer data in Martech platforms, working on data management projects, and staying current with privacy regulations. The ideal candidate will have technical expertise, experience in data management, and familiarity with tools like Salesforce Marketing Cloud. The salary range for this position is $68,000.00 – $126,000.00, and BMO offers a total compensation package including benefits like health insurance and retirement savings plans. BMO is committed to creating an inclusive and accessible workplace.

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