Job title: Marketing Data Scientist

Company: Yellow Pages

Job description: Colleagues you’ll love.

A dynamic and collaborative workplace where you can contribute to our story.

An access to over 6,000 free courses for your continuous development and career growth.

Comprehensive benefits from day one.

This is the #YPLife and what working at YP is all about.

What is a marketing data scientist at Yellow Pages?

Want to contribute to the development and prosperity of local small and medium-sized businesses? Welcome to Yellow Pages! As a Google Premium Partner and Facebook Marketing Partner, Yellow Pages is a leader in digital marketing for companies across Canada.

The Data Scientist is required to develop Decision Science / Marketing Analysis solutions and strategies that provide business insights, improve opportunity identification, and drive monetization to the business.

Responsibilities:

• Design & implement machine learning models that deliver key insights in support of strategic business issues and decisions
• Utilizing data analysis “hands-on” by leveraging various statistical techniques, coding to build predictive modeling, identify relationships, opportunities and trends on KPI to drive and identify opportunities and solving business problems and influence business decisions
• Customized segmentations and building predictive models centered on marketing campaigns, cross sell, and retention initiatives
• Design strategies that improve targeting efforts, and drive value to the business

Why should you apply for the marketing data scientist position?

• We offer training and a flexible benefits package on your first day!
• We distinguish the most beautiful achievements by awarding prizes or recognition programs
• We are permanently working from home!
• Work schedule from Monday to Friday daytime

What do you need to be a marketing data scientist at Yellow Pages?

Qualifications:

• Bachelor’s degree (Masters preferred) in Statistics, Mathematics, Computer Science, Economics or related field
• 3+ years of experience in analytics and a thorough understanding of data mining and machine learning techniques
• Proficiency in predictive modeling techniques (linear/logistic regression, decision trees (GB/RF), Clustering & time-series modeling using Python/R
• Experience dealing with very large datasets & ETL (Structured & none-Structured data).
• Experience in designing and developing ML model (data preparation, data validation, training tuning and production)
• Advanced in SQL & Microsoft Excel
• Knowledge of statistical techniques, analysis and interpretation used for customer profiling, churn, segmentation and profitability analysis.
• Knowledge of Tableau /Power BI., or any relevant BI tools
• Experience working for cloud platforms
• Ability and experience dealing with very granular data from multiple sources
• Bilingual written and oral (French and English)

Skills:

• Ability to translate modeling results into business implications
• Ability and experience in designing and developing solutions for increasing monetization
• Creative thinking and problem solver who can connect activities to draw business insights and improve ROI
• Ability to think in a creative and innovative manner and continually evolve with changing business needs and conditions.
• Enthusiastic with a positive attitude

You are ready to join the Yellow Pages adventure as a marketing data scientist? Send us your resume right now!

About Yellow Pages

We’ve been in the game since 1908 and we continue to transform to offer our 125 000 clients the best possible products and services. We foster business relationships between Canadian small-to-medium businesses and their prospective customers. We do this by providing tailored, locally-relevant digital media and marketing solutions designed with both in mind. Over 76% of our revenue is generated by digital solutions.

Expected salary:

Location: Toronto, ON

Job date: Sat, 14 Aug 2021 05:47:04 GMT

Apply for the job now!