Company: Charter Research

Location: Orlando, FL

Expected salary:

Job date: Sat, 17 May 2025 22:07:46 GMT

Job description:

Job Description: Marketing Director – Digital Services Team

Position Overview:

We are seeking a dynamic and experienced Marketing Director to join our leadership team within the Services department. This role is pivotal in shaping our digital marketing strategy, focusing on both paid and organic social media initiatives, to enhance our brand presence and drive engagement in the Orlando market.

Key Responsibilities:

1. Strategy Development: Establish and implement a comprehensive digital marketing strategy that aligns with our overall business goals. This includes crafting actionable plans for paid and organic social media campaigns.

2. Goal Setting: Define key performance indicators (KPIs) and measurable objectives for digital marketing efforts, ensuring alignment with company-wide targets.

3. Team Leadership: Lead and manage the digital marketing team, providing guidance and support to optimize performance and foster a collaborative environment.

4. Market Analysis: Conduct thorough market research to identify industry trends, customer needs, and competitive landscape to inform strategic decisions.

5. Budget Management: Oversee the digital marketing budget, ensuring effective allocation of resources to maximize ROI across all campaigns.

6. Cross-Functional Collaboration: Work closely with other departments to ensure cohesive messaging and branding across all platforms, driving an integrated approach to marketing.

7. Performance Tracking: Monitor and analyze the performance of digital marketing campaigns, making data-driven adjustments as necessary to achieve desired outcomes.

8. Continuous Learning: Stay up-to-date with the latest digital marketing trends and technologies to keep our strategies innovative and competitive.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field; a Master’s degree is a plus.
• Proven experience in digital marketing, particularly in social media strategy and execution.
• Strong analytical skills with a keen ability to interpret data and insights.
• Exceptional leadership and team management capabilities.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, dynamic environment.

Join us in this exciting opportunity to play a critical role in shaping our digital marketing foundation in Orlando, driving growth, and enhancing our brand visibility in the marketplace. If you’re a strategic thinker with a passion for digital marketing, we want to hear from you!