Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 06:09:39 GMT

Job description:

Job Description: Digital Marketing Expert for Show Portfolio

We are seeking a dynamic Digital Marketing Expert to join our team and elevate our incredible portfolio of shows. This is a unique opportunity for a well-versed professional who possesses extensive knowledge in both traditional and digital marketing strategies.

Key Responsibilities:

• Strategic Oversight: Lead and oversee our digital marketing initiatives to enhance brand visibility and engagement across various platforms.

• Website Optimization: Implement best practices for website design and functionality to improve user experience and drive traffic.

• SEO/SEM Management: Develop and execute SEO and SEM strategies to enhance search engine rankings and maximize online visibility.

• Social Media Strategy: Create and manage social media campaigns that resonate with our target audience, promoting our shows, exhibitors, and educational content.

• Content Development: Collaborate with the creative team to generate compelling and relevant content that aligns with our brand voice and marketing goals.

• Analytics and Reporting: Monitor and analyze performance metrics to assess the effectiveness of campaigns and inform data-driven decisions.

• Collaboration: Work closely with exhibitors and educators to tailor marketing initiatives that support their objectives and amplify their presence in our shows.

Qualifications:

• Proven experience in digital marketing, with a strong understanding of both traditional marketing principles.
• Expertise in website optimization, SEO/SEM, and social media marketing.
• Strong analytical skills and experience using marketing analytics tools.
• Excellent communication skills and the ability to work collaboratively with diverse teams.

Join Us:
If you are passionate about marketing and eager to contribute to an exciting array of shows, we invite you to apply and help us make a remarkable impact in the industry!