Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sun, 02 Nov 2025 04:19:57 GMT

Job description:

Job Description: Digital Marketing Strategist

Overview:
We are seeking a highly skilled Digital Marketing Strategist to join our team, someone with a robust portfolio showcasing experience in both traditional and digital marketing. This role will be pivotal in elevating our brand presence, enhancing the experiences of our exhibitors, and enriching educator engagement.

Key Responsibilities:

• Digital Marketing Initiatives: Oversee and implement effective digital marketing strategies to enhance our online presence and engagement.

• Website Optimization: Lead efforts to optimize our website for user experience, improving navigation, and ensuring it effectively conveys our brand message.

• SEO/SEM Management: Develop and managing search engine optimization (SEO) and search engine marketing (SEM) initiatives to drive targeted traffic and improve visibility on search engines.

• Social Media Strategy: Create and execute an integrated social media strategy that aligns with marketing goals, fostering community engagement and interaction across various platforms.

• Content Creation: Collaborate with cross-functional teams to produce compelling content that resonates with our audience, promoting our shows and events effectively.

• Analytics and Reporting: Utilize analytical tools to measure the success of marketing campaigns and make data-driven decisions for future initiatives.

• Collaboration: Work closely with exhibitors and educators to understand their needs and promote their involvement in our shows, ensuring a seamless experience for all participants.

Qualifications:

• Proven experience in both traditional and digital marketing, with a strong portfolio of successful projects.
• Expertise in website optimization, SEO/SEM, and social media marketing.
• Strong analytical skills with experience in using analytics tools.
• Excellent communication and collaboration skills, with a passion for working in a dynamic, team-oriented environment.

Why Join Us?
Be part of a dedicated team committed to innovation and excellence in the marketing field. This is an exciting opportunity to leverage your expertise to make a significant impact on our brand, our exhibitors, and the educational community we serve.