Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sun, 02 Nov 2025 08:01:27 GMT

Job description:

Job Description: Digital Marketing Specialist

We are seeking a well-versed expert in both traditional and digital marketing to help elevate our brand, engage exhibitors, and enhance the educational experience of our audience. The ideal candidate will leverage their extensive portfolio of shows to drive our marketing initiatives forward.

Key Responsibilities:

• Digital Marketing Strategy: Develop and oversee comprehensive digital marketing initiatives, ensuring alignment with our brand goals.

• Website Optimization: Lead efforts to enhance website performance, focusing on user experience, engagement rates, and conversion metrics.

• SEO/SEM Management: Implement and optimize search engine optimization (SEO) and search engine marketing (SEM) strategies to increase visibility and drive traffic.

• Social Media Strategy: Craft and execute creative social media campaigns across various platforms to enhance audience engagement and brand awareness.

• Performance Analysis: Monitor and analyze digital marketing metrics, providing actionable insights and recommendations for continuous improvement.

• Collaboration: Work closely with internal teams, including content creators and designers, to ensure cohesive marketing efforts.

Qualifications:

• Proven experience in both traditional and digital marketing, with a strong portfolio showcasing successful campaigns.

• In-depth knowledge of website analytics, SEO/SEM tools, and social media platforms.

• Exceptional communication and collaboration skills.

• Ability to think strategically while maintaining a hands-on approach to execution.

Join us in our mission to enhance our brand and make a lasting impact in the industry!