Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 00:10:38 GMT

Job description:

Job Description: Digital Marketing Specialist

We are seeking a dynamic and experienced Digital Marketing Specialist to join our incredible team and contribute to our diverse portfolio of shows. This role is pivotal in enhancing our visibility and engaging exhibitors and educators through innovative marketing strategies.

Key Responsibilities:

• Digital Marketing Oversight: Lead and manage digital marketing initiatives to drive engagement and conversion. This includes website optimization, SEO/SEM strategies, and the execution of effective email marketing campaigns.

• Social Media Strategy: Develop and implement a comprehensive social media strategy to elevate brand awareness and foster community engagement across multiple platforms.

• Analytics and Reporting: Utilize analytics tools to monitor campaign performance, website traffic, and user behavior, providing insights and recommendations for continuous improvement.

• Content Creation: Collaborate with the content team to produce compelling and relevant content that aligns with our branding, driving traffic and engagement.

• Collaboration: Work closely with cross-functional teams, including design, sales, and event planning, to ensure cohesive branding and impactful marketing efforts.

Qualifications:

• Proven experience in digital marketing, with a strong understanding of both traditional and digital channels.
• Expertise in website optimization techniques and familiarity with SEO/SEM best practices.
• Proficient in social media management and strategy development.
• Strong analytical skills with experience in data-driven marketing.
• Excellent communication and project management skills.

Join us and bring your expertise to help us elevate our marketing initiatives, amplify our reach, and expand our influence in the industry!