Company: Informa

Location: Orlando, FL

Expected salary:

Job date: Sat, 20 Sep 2025 07:05:48 GMT

Job description:

Job Title: Digital Marketing Specialist

Job Description:

Join our dynamic team as we seek a well-versed expert in both traditional and digital marketing to elevate our incredible portfolio of shows. This pivotal role involves overseeing a range of digital marketing initiatives aimed at enhancing engagement with exhibitors, educators, and attendees.

Key Responsibilities:

• Website Optimization: Ensure our website is user-friendly, engaging, and optimized for search engines to maximize visibility.
• SEO/SEM Management: Develop and implement effective SEO and SEM strategies to increase organic and paid traffic to our digital platforms.
• Social Media Strategy: Craft and execute a compelling social media strategy that fosters community engagement, boosts brand awareness, and aligns with our marketing goals.
• Content Creation: Collaborate with the creative team to generate impactful content that resonates with our target audience and promotes our shows.
• Performance Analysis: Monitor, analyze, and report on the performance of all digital marketing efforts, using data to inform future strategies.
• Collaboration: Work closely with cross-functional teams to ensure alignment of marketing initiatives and overall business objectives.

Qualifications:

• Proven experience in both traditional and digital marketing.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Expert knowledge of SEO, SEM, and social media platforms.
• Excellent communication and collaboration skills.
• A passion for live events and education, with a knack for creative problem-solving.

If you’re ready to make a significant impact and help us take our marketing efforts to the next level, we would love to hear from you!