Marketing Manager – Blockchain

ViewFin is a global fin-tech company that specializes in providing blockchain and cryptocurrency solutions. Our aim is to provide digital solutions using blockchain technology in areas such as finance, business, art, medicine, and social entrepreneurship. Our core services include Blockchain as a Service (BaaS) and cryptocurrency exchange solutions. Founded in 2014, ViewFin has an international team of specialists from backgrounds as diverse as blockchain, traditional finance, networking, gaming, and consulting.

We are looking for a strategy and execution-focused Chief Marketing Officer (CMO) who is a great leader and coach. This person has experience at high-growth B2B companies and is able to own all areas of B2B marketing, including but not limited to Product marketing, demand generation, content marketing, branding, public relations, analyst relations, channel marketing, marketing analytics, and events.

As a member of our Executive team reporting directly to the CEO, the Marketing Manager is responsible for the company’s core marketing strategy and shares the responsibility to drive growth.

Responsibilities

• Develop and lead the company’s regional marketing strategy and direct the execution of various marketing activities
• Control the Marketing budget for all regions as well as to conduct forecasts
• Be the point of contact for all Marketing and Branding topics between all locations.
• Drive our digital marketing positioning (localization of Website, SEO, SEM, Digital campaigns)
• Increase brand awareness
• Conduct market research and personas to make better decisions on the respective region strategies
• Execute online and offline marketing campaigns customized to fill and grow the lead pipeline with high-quality leads
• Plan, organize and execute various marketing events such as prospect and customer events, conferences, exhibitions
• Produce high-quality content for our customers such as market surveys,Webinars, Whitepaper, Case Studies, Blog, Videos, etc.
• Create a solid network of strategic partnerships
• Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve the
• Provide ongoing reporting, develop actionable insights, test and learn approach to new initiatives

Skills desired

• Senior-level marketing exposure in previous roles, with the ability to be hands-on through to strategic global marketplace experience
• Solid understanding of market research and data analysis methods
• Ability to apply marketing techniques over digital (e.g. social media) and non-digital (e.g. press) channels
• ROI-driven approach to marketing and strong attention to detail;
• Clear, effective communication skills and experience in a collaborative, transparent, and hands-on environment;
• Good eye for design and creative assets;
• Low ego and high intellectual curiosity.
• A leader with both creative and analytical capabilities
• Outstanding communication (written and verbal) and interpersonal abilities
• previous experience in high growth start-up

A plus skils to have:

• Open-source experience/blockchain experience
• Practice and interest in public speaking welcome
• Chinese and/or other languages

What we offer

• The opportunity to work with a fun and dynamic team
• Room for growth and advancement
• Casual business dress environment
• Team building and social events
• Office easily accessible by public transit.
• Much more!

ViewFin Canada Corporation is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce.

We thank all applications for showing an interest in this position. Only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Salary: From $60,000.00 per year

Benefits:

• Casual dress
• Dental care
• Extended health care
• Work from home

Schedule:

• 8 hour shift

Experience:

• Marketing: 3 years (preferred)
• blockchain: 1 year (preferred)

Work remotely:

• Temporarily due to COVID-19