Company: GPAC

Location: Orlando, FL

Expected salary: $105000 per year

Job date: Fri, 19 Sep 2025 22:50:53 GMT

Job description:

Job Title: Senior Marketing Manager – Digital Strategy

Job Description:

As a key member of our Marketing team, reporting directly to the Chief Marketing Officer (CMO), you will take on a pivotal role in shaping and executing our digital marketing strategy. We are seeking a results-driven Marketing Manager with extensive experience in paid advertising and a deep understanding of digital channels to enhance our brand’s online presence and drive measurable outcomes.

Key Responsibilities:

• Strategic Leadership: Collaborate with the CMO to develop and refine our overall marketing strategy, with a strong focus on digital initiatives that align with business objectives.

• Campaign Management: Design, implement, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, social media), ensuring alignment with target audience and budget requirements.

• Performance Analysis: Utilize analytics tools to monitor, analyze, and report on campaign performance, drawing actionable insights to continually improve marketing effectiveness.

• Cross-Functional Collaboration: Work closely with creative, content, and sales teams to ensure cohesive messaging and branding across all digital platforms.

• Market Research: Stay ahead of digital marketing trends and competitor activities to identify opportunities for innovation and growth.

• Team Development: Mentor and support junior marketing team members, fostering a culture of continuous learning and development.

Qualifications:

• Proven experience (5+ years) in digital marketing, specifically with a focus on paid advertising.

• Strong analytical skills with a data-driven mindset.

• Excellent communication and leadership abilities.

• Proficiency in digital marketing tools and platforms, including Google Analytics, SEM, SEO, and social media advertising.

• A track record of driving successful digital marketing initiatives that deliver measurable results.

Join us in this exciting opportunity to lead our digital marketing efforts and contribute to the growth and success of our organization!